基于GIS的上海市社区型购物中心区位评价研究

发布时间：2018-07-22 16:02

【摘要】：作为一种大型商业设施,合理的区位选择对于购物中心的良好发展十分关键。近几年来,购物中心在上海飞速发展,目前己成为上海市零售业的主流业态。对购物中心区位的研究有助于上海市零售业发展的合理布局,同时也能为未来上海市购物中心朝着有序、适度、合理的目标发展提供参考。目前上海市购物中心的类型以市区型为主,而美国、日本、香港等地区的社区型购物中心占到购物中心总数的70%以上。随着上海市郊区化进程的推进以及社区商业的日益完善,社区型购物中心的发展潜力巨大,因此本文将社区型购物中心作为主要研究对象。鉴于GIS在空间数据的处理和分析、可视化表达、模型集成等方面具有的强大功能,本文基于GIS技术,结合空间相互作用理论的潜能模型和购物模型,对上海市社区型购物中心的区位布局进行了分析和评价。本文首先对购物中心的概念和分类进行了较为全面的阐述,结合本文将要研究的实际问题,重点介绍了相关的区位理论及常用的空间相互作用模型。其次,基于GIS技术从数量、规模、空间分布特征等方面对上海市购物中心的发展现状进行分析,选取人口、交通、购买力三个因素作为购物中心区位研究的影响因子。最后,利用基于空间相互作用的潜能模型和购物模型分别计算上海市消费吸引力和社区型购物中心吸引力,通过比较两者的一致性程度评价社区型购物中心的区位布局。研究结果表明,约25%的社区型购物中心在区位布局上存在不合理性,并且主要集中在外环以内地区。针对社区型购物中心在区位分布上存在的问题,本文分析了问题产生的原因并给出了发展社区型购物中心的合理建议。
[Abstract]:As a large-scale commercial facility, reasonable location choice is very important for the good development of shopping center. In recent years, the shopping center has developed rapidly in Shanghai, and has become the mainstream of the retail industry in Shanghai. The study on the location of shopping center is helpful to the rational distribution of retail development in Shanghai, and can also provide a reference for the future development of Shanghai shopping center towards an orderly, moderate and reasonable goal. At present, the main types of shopping centers in Shanghai are urban areas, while the community shopping centers in the United States, Japan, Hong Kong and other regions account for more than 70% of the total number of shopping centers. With the development of suburbanization in Shanghai and the improvement of community commerce, the development potential of community shopping center is huge, so this paper takes community shopping center as the main research object. In view of the powerful functions of GIS in spatial data processing and analysis, visual representation, model integration and so on, this paper combines the potential model and shopping model of spatial interaction theory based on GIS technology. The location distribution of community shopping center in Shanghai is analyzed and evaluated. In this paper, the concept and classification of shopping center are described in a comprehensive way. Combined with the practical problems to be studied in this paper, the location theory and spatial interaction model are introduced. Secondly, based on GIS technology, this paper analyzes the development status of shopping centers in Shanghai from the aspects of quantity, scale and spatial distribution characteristics, and selects population, traffic and purchasing power as three factors to influence the location of shopping centers. Finally, the potential model based on spatial interaction and the shopping model are used to calculate the attractiveness of Shanghai shopping center and community shopping center respectively, and the location distribution of community shopping center is evaluated by comparing the consistency of the two models. The results show that about 25% of the shopping centers in the community are unreasonable in location distribution and mainly concentrated in the area within the outer ring. In view of the problems existing in the location distribution of the community shopping center, this paper analyzes the causes of the problem and gives some reasonable suggestions for the development of the community shopping center.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：P208;TU984.13

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