基于励磁设备的PIS设计研究

发布时间：2018-02-28 21:01

本文关键词： 工业设计产品识别系统PIS 电气控制设备励磁设备　出处：《广东工业大学》2012年硕士论文　论文类型：学位论文

【摘要】：随着中国经济实力的增强,市场对外开放的逐步实现,国内的各种行业开始走向世界,与国外同行进行激烈的竞争。近年来国内的如一流企业海尔、联想等开始在世界舞台上占有一席之地,联想笔记本更是获得了IF、红点等国际大奖,成为引领中国设计崛起的龙头企业。基于现阶段的国内外行驶,工业设计为国内越来越多的企业所关注,并且逐步被引入到企业的新产品开发与设计之中,励磁设备行业也是如此。随着经济危机的过渡,国内的励磁设备也开始在国际市场上呈现良好的发展势头。但是,中国制造企业的市场主要集中在发展中国家,处于市场的中低端,在高端市场的占有率依旧不敌国际一流品牌。在这种情况下,通过借鉴联想、海尔等一流家电企业的经验,国内的励磁设备制造企业也应着手打造自身特有的品牌形象和产品识别系统,以求在激烈的竞争中获得发展。励磁设备制造企业属于生产企业,因此产品才是企业的核心。在同质化严重的市场中,产品识别是企业的关键。产品识别系统——PIS(Production Identity System)是CIS的延伸,是企业识别系统的一部分。CIS是以企业总体形象为目标,而PIS则是其细化部分。产品不仅作为商品,更是企业的文化载体。它能够直接、准确地将企业文化传达给客户,慢慢将产品从物质层次的视觉形象上升到非物质层次的精神形象。励磁设备不同于日常生活中的商品,它是针对专业化市场,具有特殊的用户群,自身特点和要求明显,因此,励磁设备的产品识别也需要有针对性的进行。本文首先简单介绍了励磁设备的行业特色、产品特点,然后对产品识别系统的一些基础理论以及相关的概念进行阐述,最后重点分析了励磁设备的产品识别系统的建立和实施。并针对励磁设备的各个设计细节进行讨论,总结出此类产品设计中的着重点,并应用相应的设计方法进行实践,用项目案例支持理论,为产品识别系统提供一套可以实际操作的程序,和具有较高参考价值的实践案例。
[Abstract]:With the strengthening of China's economic strength and the gradual realization of market opening to the outside world, various domestic industries are beginning to move towards the world and compete intensely with their counterparts abroad. In recent years, domestic enterprises such as Haier, a first-class enterprise, Lenovo and others began to occupy a place on the world stage, Lenovo notebooks even won international awards such as IFand Red Dot, and became the leading enterprises leading the rise of China's design. Based on the current driving at home and abroad, Industrial design has been paid more and more attention by more and more enterprises in our country, and has been gradually introduced into the new product development and design of enterprises, so is the excitation equipment industry. With the transition of economic crisis, Domestic excitation equipment is also beginning to show a good momentum of development in the international market. However, the market of Chinese manufacturing enterprises is mainly concentrated in developing countries and is at the middle and low end of the market. In the high-end market, the market share is still no match for the international first-class brands. In this case, through the experience of Lenovo, Haier and other first-class home appliance enterprises, Domestic excitation equipment manufacturers should also start to create their own unique brand image and product identification system in order to get development in the fierce competition. The excitation equipment manufacturing enterprise belongs to the production enterprise, so the product is the core of the enterprise. In the homogeneous market, product identification is the key of the enterprise. The product identification system is the extension of CIS. Cis is a part of the enterprise identification system. Cis is aimed at the overall image of the enterprise, while PIS is the detailed part. The product is not only a commodity, but also a carrier of corporate culture. It can directly and accurately communicate the corporate culture to the customer. Slowly raise the product from the visual image of material level to the spiritual image of non-material level. Excitation equipment is different from the commodity in daily life, it is aimed at the specialized market, has a special group of users, its own characteristics and requirements are obvious, therefore, The product identification of excitation equipment also needs to be targeted. In this paper, the industry characteristics and product characteristics of excitation equipment are briefly introduced, and then some basic theories and related concepts of product identification system are expounded. Finally, the establishment and implementation of the excitation equipment product identification system are analyzed, and the design details of the excitation equipment are discussed, and the key points in the design of the excitation equipment are summarized, and the corresponding design methods are used to carry out the practice. The project case support theory is used to provide a set of practical procedure for the product identification system and a practical case with high reference value.
【学位授予单位】：广东工业大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J524;F426.4;F273.2

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