三一重工国际化战略研究

发布时间：2018-03-11 14:16

本文选题：三一重工　切入点：国际化　出处：《中南大学》2012年硕士论文　论文类型：学位论文

【摘要】：全球经济正朝着多元化、一体化的方向发展,有越来越多的中国企业对国际化表现出强烈的渴望,企业国际化不仅是企业自身发展的需要,更是企业长期生存的需要。因此,制定有效的国际化战略至关重要。中国企业如何走出国门,进入潜力巨大的国际市场,实现国际化发展已成为中国企业界的热门话题。中国的工程机械制造业起步较晚,但是面对激烈竞争的国际市场,还是有一批工程机械制造企业开始“走出去”。三一重工(以下简称三一)便是其中最具代表性的企业之一。三一将国际化作为企业的第三次创业,力图成为世界级的机械装备制造商。从2002年开始进入国际市场至今,三一通过白建营销渠道、海外投资、海外并购、战略合作等方式,逐步深化三一的国际化战略。目前三一已经有各类产品出口到全球110多个国家和地区,三一在印度、美国、德国、巴西相继投资建设工程机械研发制造基地,成为中国企业国际市场的开拓中最具代表性的工程机械制造商。三的国际化经验对于许多正在走向国际的中国企业有着宝贵的借鉴意义。本文以渐进式企业国际化理论、战略选择理论为指导,结合三一国际化经营的历程、现状和未来规划,对三一的国际化经营战略进行了深入的探讨和研究。首先,本文讨论了当前主流的企业国际化理论,作为后文分析三一国际化战略的理论基础。然后,根据国际工程机械行业发展的最新趋势,分析了三一在国际竞争环境中所面对的机遇和威胁；根据三一开拓国际市场近十年的历程,结合国际化战略理论对三一的内部优劣势进行详细论述,并总结出三一的核心竞争优势以及不足之处。通过结合内外部环境的分析结果,从组织架构、代理商发展、人力资源、售后等几个方面讨论三一国际化战略选择的合理性,以提炼出对中国企业国际化具有借鉴意义的启示。
[Abstract]:The global economy is moving towards diversification, the direction of integration, more and more enterprises on internationalization Chinese showed a strong desire, the internationalization of enterprises is not only their own development needs, is the need for the long-term survival of the business. It is essential to develop effective international strategy. How to get out of the country Chinese enterprises, into the huge potential the international market, the internationalization development has become a hot topic in China industry. China engineering machinery manufacturing industry started late, but in the face of fierce competition in the international market, there are still a number of engineering machinery manufacturing enterprises to "go out". Sany (hereinafter referred to as the 31) is one of the most representative enterprises.
31 enterprise internationalization as the third undertaking, to become a world-class manufacturer of machinery and equipment. From the beginning of 2002 to enter the international market since 31 by the white building marketing channels, overseas investment, overseas mergers and acquisitions, strategic cooperation, international strategy is gradually deepening 31. At present, 31 have all kinds of products exported to the world more than 110 countries and regions, 31 in India, the United States, Germany and Brazil have invested in the construction of engineering machinery R & D and manufacturing base, has become the international market Chinese enterprise development in the most representative of the engineering machinery manufacturers. Three international experience for many international Chinese enterprises are to have a valuable reference.
Guided by the gradual internationalization theory and strategic choice theory, combined with the history, current situation and future plan of the 31 international operation, the 31 international business strategy has been deeply discussed and studied.
First, this paper discusses the current mainstream enterprise internationalization theory, as the theoretical basis of the analysis of 31 international strategy. Then, according to the latest trend of the development of international engineering machinery industry, analyzes the 31 face in the international competitive environment opportunities and threats; according to the course of the 31 to develop the international market for nearly ten years, with the the theory of internationalization strategy of 31 internal advantages and disadvantages are discussed in detail, and summed up the 31 core competitive advantages and disadvantages. Through the analysis of the internal and external environment, from the organizational structure, business development, human resources, customer service and other aspects to discuss the rationality of the 31 international strategy choice, in order to extract the significant enlightenment Chinese of enterprise internationalization.

【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F272;F426.4

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