工程机械产品识别设计策略研究

发布时间：2018-05-02 17:06

本文选题：产品识别 + 设计策略　；参考：《湖南大学》2013年硕士论文

【摘要】：随着我国经济的飞快发展以及基础设施建设的巨大需求，国内工程机械企业发展迅猛，三一重工、中联重科、徐工集团等一批优秀企业在国际工程机械领域也占据了一席之地。在技术制造、产品质量、售后服务方面已经达到了世界先进水平，但国内工程机械企业在产品造型、品牌影响力方面相对于国际知名的巨头企业还存在明显差距。如今，虽然有企业已经认识到工业设计对于企业发展的重要性，但在设计思维、产品设计风格的延续等方面还略显稚嫩，企业内不同产品的风格和特征很难保持相对稳定和统一，关键识别特征不够突出，在激烈的全球化市场竞争中无法体现差异性。产品识别是企业识别系统中重要的一部分，作为产品与品牌之间紧密的联系点，对于维持企业产品形象的一致性、风格的统一、品牌建立有良好的帮助。产品识别设计策略是从系统层面，综合各种因素，较为全面的进行产品识别设计，，使企业和设计师塑造出具有识别性的产品，因此，工程机械产品识别设计策略的研究对于正处于快速发展的国内工程机械企业具有重要的指导意义。本文结合形态语义学、认知心理学等理论基础，初步分析了产品意象、产品识别的概念及其关系，提出了产品造型识别特征群的概念；探讨了工程机械产品的概况与特性，从影响产品识别设计的方面总结了工程机械产品设计要注重的问题；从语义与语境的角度详细分析了工程机械产品形态，根据产品的基本要素并结合工程机械产品的特点，对工程机械产品案例进行分析；从产品识别设计策略、工程机械产品的识别因素、工程机械产品造型的影响因素、同质性产品的竞争状态和产品的客观限制方面，构建工程机械产品识别设计策略模型。最后结合三一重工混凝土搅拌车运输车设计项目，将本文提出的工程机械产品识别设计策略的相关原则以及方法运用到实际设计项目中。
[Abstract]:With the rapid development of China's economy and the huge demand for infrastructure construction, domestic engineering machinery enterprises have developed rapidly. A batch of outstanding enterprises such as Sany, ZOOMLION and Xugong Group have also occupied a place in the field of international engineering machinery. The world's advanced water has been reached in the field of technology manufacturing, product quality and after-sales service. But there is a clear gap between domestic engineering machinery enterprises in product modeling and brand influence relative to international famous giant enterprises. Nowadays, although enterprises have realized the importance of industrial design to the development of enterprises, the design thinking and the continuity of product design style are still slightly tender and different products in the enterprise. It is difficult to maintain a relatively stable and unified style and characteristics. The key identification features are not prominent enough to reflect the difference in the fierce global market competition. Product identification is an important part of the enterprise identification system. As a close contact point between the product and the brand, the product identity is consistent with the product image and the style of the enterprise. First, the brand establishment has good help. The product identification design strategy is from the system level, the comprehensive various factors, the more comprehensive product identification design, making the enterprise and the designer to shape the identification products. Therefore, the research on the design strategy of the engineering machinery product identification is for the rapid development of the domestic engineering machinery enterprises. It has important guiding significance.
This paper, based on the theoretical basis of morphological semantics and cognitive psychology, preliminarily analyzes the concept of product image, the concept of product identification and its relationship, puts forward the concept of the feature group of product modeling recognition, probes into the general situation and characteristics of the engineering machinery products, and sums up the questions that should be paid attention to from the aspects of the design of the product identification. The form of engineering machinery product is analyzed in detail from the angle of semantics and context. According to the basic elements of the product and the characteristics of the engineering machinery products, the case of the engineering machinery is analyzed. The product identification design strategy, the identification factors of the engineering machinery products, the influencing factors of the modeling of the engineering machinery products, the homogeneity product In terms of competition status and objective restriction of products, a strategic design model for construction machinery product identification is constructed.
Finally, combined with the design project of the Sany concrete mixer truck, the relevant principles and methods of the design strategy of the engineering machinery product identification are applied to the actual design project.

【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TH122

【参考文献】