沈阳煤业集团有限责任公司成本领先战略研究

发布时间：2017-12-28 08:45

本文关键词：沈阳煤业集团有限责任公司成本领先战略研究　出处：《内蒙古财经大学》2016年硕士论文　论文类型：学位论文

【摘要】：从2013年开始,煤炭价格持续下降,行业开始了下行趋势。行业产能严重过剩的事实,天然气的大量使用,风力发电、水利发电、核能发电的大力发展,“光伏”工程的推广等,均对煤炭行业有较大冲击,使得煤炭需求量不断缩减,成本竞争、降价销售已是不可避免。煤炭行业亏损成为普遍现象,各个煤炭企业只能面对现实,千方百计寻找出路,探索一个适合自己发展的战略。沈阳煤业集团有限责任公司是一家从事煤炭生产、加工、销售的大型国有企业,在当前形势下,同样处于着经营亏损的状态。集团公司将面临着抉择,那就是要用什么样战略思想统一全体员工的认识,积极应对目前不利的形势,全力投入竞争,减亏脱困,坚持生存发展,以迎接行业曙光的到来。成本领先战略无疑是当前形势下公司很好的战略选择,通过战略实施,公司可以充分利用自身优势,加强成本控制,在生产、加工、销售等各个环节,将成本降到最低,成为本区域成本领先者,在竞争中处于有利地位;本文首先对成本领先理论进行了综述;其次简单介绍沈阳煤业集团有限责任公司当前的经营环境、产品特征,并对公司实施成本领先战略条件进行了分析;第三,对公司战略环境进行分析,运用了PEST环境分析法,分析了公司所处行业环境情况与行业竞争情况,还对本区域内的几个竞争对手状况与本公司进行了分析对比;第四,运用SWOT方法对公司进行综合分析,了解公司所具备的优势和劣势,以及公司所要面临的机会和威胁,提出改进方法;论述了沈煤集团实施成本领先战略的必要性和可行性;第五,从成本驱动因素入手,分析公司可能具有优势的因素,找出可突破的驱动因素;最后,从资源、资本运营、人力资源、企业文化、机制体制、技术创新等方面阐述了为实现成本领先战略所应采取的保障措施。
[Abstract]:Since 2013, the price of coal has declined continuously, and the industry has begun to decline. Industry overcapacity in the extensive use of natural gas, vigorously develop nuclear power, hydropower, wind power, photovoltaic project promotion, have a greater impact on the coal industry, the coal demand is shrinking, cost competition, sale is inevitable. The loss of the coal industry has become a common phenomenon. Each coal enterprise can only face the reality, find a way out and explore a strategy suitable for its own development. Shenyang coal Refco Group Ltd is a large state-owned enterprise engaged in coal production, processing and sales. Under the current situation, it is also in a state of deficit. The company will face a choice, that is to know what kind of strategic thought of unity of all the staff, actively respond to the adverse situation, full competition, reduced turnaround, adhere to the survival and development of industry, to meet the dawn. Cost leadership strategy is the strategic choice of the current situation of the company is very good, through the implementation of the strategy, the company can make full use of their own advantages, strengthen cost control in all aspects of production, processing and sales, the cost to a minimum, becoming the cost leader, in a favorable position in the competition; in this paper review of cost leadership theory; secondly introduce the business environment, products of the current characteristics of the Shenyang coal company and Refco Group Ltd, to implement the cost leading strategy conditions were analyzed; third, the strategic environment analysis, using PEST analysis, analysis of the company at the competition environment and industry, several competitors the status of the region and the company are analyzed; fourth, using the SWOT method to analyze the company, understand the company with The advantages and disadvantages, and the company will face the opportunities and threats, put forward the improvement method; discusses the necessity and feasibility of implementing the cost leadership strategy of Shenyang Coal Group; fifth, starting from the cost driving factors, factor analysis, may have an advantage, find out the driving factors of breakthrough; finally, from the resources, the capital operation, human resources, corporate culture, institutional mechanisms, technological innovation and other aspects of the leading security measures should be taken to achieve the strategic cost.
【学位授予单位】：内蒙古财经大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F426.21;F272

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