神华集团战略转型研究

发布时间：2018-03-01 01:01

本文关键词： 神华集团战略转型清洁能源国际化　出处：《北京交通大学》2017年硕士论文　论文类型：学位论文

【摘要】：中国经济从高速发展转入中高速发展,成为目前的新常态。受供过于求影响,2015年中国煤炭市场由卖方市场向买方市场加速转变,国内煤价大幅下跌,煤炭企业经营遭遇重大困难,行业内90%以上企业亏损,大量中小煤矿破产倒闭。生存成了煤炭企业关心的第一问题,转型迫在眉睫。作为《联合国气候变化框架公约》签约国,中国承诺要减少二氧化碳排放量。冬季京津冀地区雾霾频发,环境承受能力备受人们关注。政府推出能源革命战略,鼓励发展新能源,同时实施钢铁、煤炭等行业供给侧改革,传统石化能源行业受到严重挑战。发展是煤炭企业面临的又一问题,转型是必由之路。煤炭是我国的主体能源,富煤贫油少气的能源结构导致煤炭在我国一次能源消费中的比重长期超过60%。在油气资源依赖性日益增强、新能源不足以实现传统能源替代的背景下,未来很长一段时期内,煤炭仍将是保障我国国家能源安全的主体力量。煤炭行业的健康发展至关重要,要实现健康发展则必须转型。神华集团有限责任公司(以下简称神华集团)作为世界最大的煤炭经销商和第二大煤炭生产商,中国最具代表性的煤炭企业之一,同样面临着生存与发展的困境,是否转型、如何转型已经成为亟待解决的重大课题。企业战略转型的直接动因是企业所面临的内外部环境的变化,目的是为了获得新的竞争优势,实现企业的可持续发展。企业战略转型分为主动转型和被动转型两种,主动转型风险较小,成功的可能性更大。本文通过对国内外宏微观环境的分析,得出神华集团实施战略转型的必要性;再利用PEST、波特五力模型、SWOT等分析工具,阐明神华集团战略转型的可行性;以战略管理、战略转型等理论为指导,借鉴同行业相关企业既有的经验教训,提出神华集团战略转型的两种选择:清洁能源战略、国际化战略,并给出了具体的实施方案。笔者期待本文对中国其他煤炭企业的未来发展也有所启迪。
[Abstract]:China's economy has changed from a high-speed to a medium-speed development, becoming the new normal at present. Affected by the oversupply, China's coal market accelerated from the seller's market to the buyer's market in 2015, and the domestic coal price dropped sharply. Coal enterprises have encountered major difficulties in their operation, with more than 90% enterprises in the industry losing money, a large number of medium-sized and small coal mines going bankrupt and closing down. Survival has become the first issue of concern to coal enterprises, and the transition is imminent. As a signatory to the United Nations Framework Convention on Climate change, China is committed to reducing carbon dioxide emissions. In the winter, haze is frequent in the Beijing-Tianjin-Hebei region, and environmental affordability has attracted much attention. The government has launched an energy revolution strategy to encourage the development of new sources of energy, as well as supply-side reforms in industries such as steel and coal. Traditional petrochemical energy industry is seriously challenged. Development is another problem faced by coal enterprises, and transformation is the only way. Coal is the main energy source in China. The energy structure of rich coal, lean oil and little gas causes the proportion of coal in China's primary energy consumption to exceed 60% for a long time. Under the background of the increasing dependence on oil and gas resources and the fact that new energy is not enough to realize the replacement of traditional energy, the future will be very long in the future. Coal will continue to be the main force to ensure China's national energy security. The healthy development of the coal industry is of great importance. Shenhua Group Limited (hereinafter referred to as Shenhua Group), as the world's largest coal distributor and second largest coal producer, is one of the most representative coal enterprises in China. Also facing the dilemma of survival and development, whether or not to transform and how to transform has become a major issue to be solved. The direct cause of strategic transformation is the change of internal and external environment that enterprises are facing. The aim is to gain new competitive advantages and realize the sustainable development of enterprises. The strategic transformation of enterprises can be divided into active transformation and passive transformation, and the risk of active transformation is relatively small. Through the analysis of macro and micro environment at home and abroad, the necessity of implementing strategic transformation of Shenhua Group is obtained, and the feasibility of strategic transformation of Shenhua Group is clarified by using such analytical tools as pest, Porter's five Force Model and SWOT. Guided by the theories of strategic management and strategic transformation, and drawing on the existing experiences and lessons of related enterprises in the same industry, this paper puts forward two choices for Shenhua Group's strategic transformation: clean energy strategy, internationalization strategy, and so on. The author expects that this paper will enlighten the future development of other coal enterprises in China.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.21;F272

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