JX公司循环经济战略分析

发布时间：2018-05-01 06:16

本文选题：JX公司 + 循环经济　；参考：《兰州交通大学》2015年硕士论文

【摘要】：可持续发展战略作为我国的基本国策,要求企业在追求最大经济利益的同时,也应该注重资源的节约与环境的改善。山西是煤炭资源大省,其经济增长在过去主要依赖于煤炭的开采,但由此带来的社会环境问题也层出不穷。“山西省国家资源型经济转型综合配套改革试验区”的设立,更是要求山西的煤炭企业走一条循环经济发展之路。山西省下属的JX公司是全国煤炭行业的龙头企业,积极响应国家号召、结合企业自身的实际情况将循环经济的理念融入到其未来的发展战略规划中,提出“做大做强焦煤主业,加快推进转型升级,大力发展循环经济,开放合作五大领域”,并制订了一系列循环经济战略部署,以期实现煤炭企业的新型工业化道路。本论文将着重以JX公司作为研究对象,首先针对该公司的基本情况进行一个简单的介绍,并围绕现阶段JX公司循环经济产业的发展情况进行概况总结。了解其循环经济建设过程中的两种基本方式,一种是以煤为基的多元发展模式,具体来讲就是建设“煤炭—电厂—建材厂”和“煤—焦—化工厂”模式的循环经济园区。另一种循环经济发展模式是跨行业的,主要讲述JX公司下设运城盐业集团发展的无机盐循环经济产业,以及JX公司与双汇集团合资成立的“金土地”集团大力发展的循环农业。其次我在这篇论文中将主要采用SWOT分析法和波特五力分析模型来详细分析JX公司的总体发展战略及具体竞争战略的选择,并提出适合煤炭企业发展的战略之路。当然,文章中还包含其他一些管理学分析方法,例如PEST分析法、行业生命周期分析法、内部环境分析法等。再次,本文通过上述针对JX公司现阶段战略部署的详细分析,并结合该公司在推行循环经济过程中遇到的实际问题,挖掘JX公司企业发展背后可能隐藏的一些问题,例如来自企业内部的局限、市场机制对循环经济发展的消极抵制作用、企业关键技术的缺乏、企业体制的严重束缚以及政府政策层面的冲突等等。最后,本论文围绕循环经济战略实施过程中遭遇的问题改进优化JX公司的整体发展战略,并相应提出了解决问题的具体对策分析。主要从企业内外部两个角度着手,从内注重技术、资金和人力方面的扶持,在外注重与政府的沟通交流,以期能够内外协作,实现JX公司经济的健康可持续发展。
[Abstract]:As the basic national policy of our country, sustainable development strategy requires enterprises to pay attention to the conservation of resources and the improvement of environment while pursuing the greatest economic benefits. Shanxi is a large province of coal resources, its economic growth in the past mainly depends on the coal mining, but the resulting social and environmental problems also emerge one after another. The establishment of "Shanxi Province National Resource-oriented economy Transformation Comprehensive Reform Experimental Zone" requires Shanxi's coal enterprises to take a road of circular economic development. JX Company, a subsidiary of Shanxi Province, is the leading enterprise in the national coal industry. It actively responds to the call of the state, integrates the concept of circular economy into its future development strategic planning, and proposes to "make the main industry of coking coal bigger and stronger." Accelerating the transformation and upgrading, vigorously developing the circular economy, opening up the five fields of cooperation, and drawing up a series of strategic arrangements for circular economy in order to realize the new industrialization road of coal enterprises. This paper will focus on the JX company as the research object, first of all, the basic situation of the company will be a simple introduction, and around the current JX company circular economy industry development situation is summarized. Two basic ways in the process of circular economy construction are understood, one is the multi-development mode based on coal, and the other is the circular economic park of "coal power plant building material factory" and "coal coke chemical factory" model. Another kind of circular economy development mode is cross-industry, mainly narrates the inorganic salt recycling economy industry developed by Yuncheng Salt Industry Group under JX Company, and the circular agriculture developed vigorously by JX Company and Shuanghui Group, which is a joint venture between JX Company and Shuanghui Group. Secondly, in this paper, I will mainly use SWOT analysis method and Porter five-force analysis model to analyze JX company's overall development strategy and the choice of specific competition strategy in detail, and put forward the strategic road suitable for the development of coal enterprises. Of course, the article also includes some other management analysis methods, such as PEST analysis, industry life cycle analysis, internal environment analysis and so on. Thirdly, through the above detailed analysis of JX Company's strategic deployment at the present stage, and combined with the practical problems encountered by JX Company in the process of promoting circular economy, this paper excavates some problems that may be hidden behind the JX company's enterprise development. For example, the limitation comes from the enterprise, the negative resistance of the market mechanism to the circular economy development, the lack of the key technology of the enterprise, the severe restraint of the enterprise system and the conflict of the government policy level and so on. Finally, this paper improves and optimizes the overall development strategy of JX Company around the problems encountered in the implementation of circular economy strategy, and puts forward specific countermeasures to solve the problem. It mainly starts from the internal and external angles of the enterprise, pays attention to the support of technology, capital and manpower, and pays attention to the communication and communication with the government outside, in order to realize the healthy and sustainable development of JX company's economy through internal and external cooperation.
【学位授予单位】：兰州交通大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.21

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