基于IPA方法的地质公园环境解说系统评估研究

发布时间：2018-02-24 00:01

本文关键词： 环境解说地质公园系统评估 IPA(重要性-表现性分析模型) 云台山世界地质公园　出处：《北京林业大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着旅游业向大众化、产业化的快速发展,游客旅游经验越来越丰富,业界与游客对于旅游服务质量愈发重视。环境解说作为一项重要的旅游服务项目,承担着传递旅游信息、开展环境教育和优化目的地管理等多重功能,正逐步被认知与认同。地质公园以其在地质遗迹保护、科普教育、环境教育等方面的特殊要求,导致环境解说系统作用更为凸显。本文旨在已有的大量环境解说研究的基础上,探讨一种科学的、具有操作性的地质公园环境解说系统评估模型,为地质公园提供环境解说评估工具包,从而优化地质公园解说服务,提高游客满意度,带动景区管理水平提升。研究从评估方法的选择、指标体系的建立、评估数据的采集、指标权重的确定、评估方程的构建和评估结果的界定六个方面构建地质公园环境解说系统评估模型。评估模型选择IPA法作为评估模型的基准评估方法,构建了解说员、解说牌、游客中心／地质博物馆、公园信息资料、参与式项目五大类的指标体系和24个具体指标,提出指标体系中准则层和各项具体指标的权重计算公式,构建地质公园环境解说系统评估方程,明确结果界定标准。实证研究了云台山地质公园环境解说系统,测定云台山地质公园环境结解说系统得分S=4.02319,表明云台山地质公园环境解说表现优秀,针对存在的不足,提出了加强解说员业务素质和服务意识培训、优化解说牌的规划设计和内容的设置、突出地质博物馆位置和展示方式的设计、增加公园信息资料的发放和解说的效果和提高参与式项目的丰富程度和策划水平五个方面的具体建议。本研究的创新点包括：第一,在已有的研究基础上,通过专家意见和预调研,建立了地质公园环境解说评估指标体系；第二,优化IPA方法,以游客对指标重要性感知确定了指标体系准则层和各具体指标的权重计算方式,构建了地质公园环境解说评估方程；第三,明确了评估结果界定标准,并对指标所处的不同状态拟定了改进建议工具包。
[Abstract]:With the popularization of tourism industry and the rapid development of industrialization, tourists have more and more experience in tourism. The industry and tourists pay more and more attention to the quality of tourism services. As an important tourism service project, environmental interpretation is responsible for transmitting tourism information. Developing environmental education and optimizing destination management and other multi-functions are gradually recognized and recognized. Geopark with its special requirements in geological heritage protection, popular science education, environmental education, etc. The purpose of this paper is to discuss a scientific and operable evaluation model of environmental interpretation system for geopark based on a large number of environmental interpretation studies. It provides the environment explanation evaluation kit for geopark, thus optimizes the geopark explanation service, enhances the tourist satisfaction, promotes the scenic spot management level enhancement. The research includes the selection of evaluation method, the establishment of index system, the collection of evaluation data, the determination of index weight, The evaluation model of environmental interpretation system of geopark is constructed in six aspects of the construction of evaluation equation and the definition of evaluation result. The evaluation model selects IPA method as the benchmark evaluation method of the evaluation model, and constructs the interpreter, explanation board, and the evaluation model. Tourist center / geological museum, park information materials, index system of five major categories of participatory projects and 24 specific indicators, and put forward the calculation formula of weight of criterion layer and each specific index in the index system, The environmental interpretation system of Yuntai Mountain Geopark is studied empirically by constructing the evaluation equation of environmental interpretation system and defining the standard of the result. The score of environmental interpretation system of Yuntai Mountain Geopark is 4.02319, which indicates that the environmental interpretation of Yuntai Mountain Geopark is excellent. In view of the shortcomings, the paper puts forward to strengthen the training of professional quality and service consciousness of the interpreter. Optimizing the planning and design of the explanation board and setting up the content, highlighting the design of the location and display mode of the geological museum, Some concrete suggestions are put forward to increase the effect of distributing and explaining the information materials of the park and to improve the richness and planning level of the participatory projects. The innovations of this study include: first, on the basis of the existing research, through expert advice and pre-investigation, set up a geopark environmental interpretation evaluation index system; second, optimize the IPA method, Based on the tourists' perception of the importance of the indicators, the criterion layer of the index system and the weight calculation method of each specific index are determined, and the environmental interpretation and evaluation equation of the geopark is constructed. Thirdly, the criteria for defining the evaluation results are defined. An improved toolbox is developed for the different states of the indicators.
【学位授予单位】：北京林业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TU986;F592.7

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