大型商业建筑标识系统设计研究

发布时间：2018-05-07 07:36

本文选题：大型 + 商业建筑　；参考：《青岛理工大学》2013年硕士论文

【摘要】：城市是一个充满活力的地方，尤其是大型的商业空间，甚是喧嚣繁华。人们初来大型商业建筑内部时常感到兴奋，但是很快就会出现尴尬的局面：“迷路”。人们进入不熟悉的商业建筑内部，经常会找不到自己想要去的地方。这就是缺乏商业建筑标识系统的表现。缺乏大型商业建筑标识系统，人们往往会变得很被动，没有了去消费的热情。这使我们深刻的感受到，没有系统化、规范化的大型商业建筑标识系统设计，是认知传播的障碍，，是生活行为的障碍，也是心理和精神的障碍。我国关于大型商业建筑标识系统的研究目前并不完善，并没有形成完整的行业标识，因此，对大型商业建筑标识系统的研究是时代的必然要求。本课题总结了标识系统设计的相关理论成果与文献，界定了大型商业建筑标识系统的基本概念、分类、以及标识与建筑的关系，从而形成了课题研究的理论基础。通过分析大型商业建筑的相关理论，构建了大型商业建筑的组成、特征。大型商业建筑标识由地图标识、方向标识、场所标识、限制性标识、说明性标识以及品牌性标识组成，各个标识在实际的使用中组成为一个系统来工作的。选取已建成的大型商业建筑“青岛市海信广场”作为实地调查研究的对象，通过设计问卷调查、访谈以及自身感受等研究方法进行相关信息的采集，分析归纳了标识系统在大型商业建筑中的实际使用状况，列举出了大型商业建筑标识系统设计的具体建议，以及提出了大型商业建筑标识系统的设计方法。
[Abstract]:The city is a vibrant place, especially a large commercial space, very noisy and prosperous. People are often excited inside large commercial buildings for the first time, but an awkward situation will soon emerge: lost. People enter unfamiliar commercial buildings, often can not find the place they want to go. This is the lack of commercial building marking system performance. Lack of a large commercial building logo system, people tend to become very passive, no enthusiasm to spend. This makes us feel deeply that the design of large-scale commercial building logo system without systematization and standardization is a barrier to cognitive communication, a barrier to life behavior, as well as a barrier to psychology and spirit. The research on the large-scale commercial building marking system in our country is not perfect at present, and has not formed the complete trade mark, therefore, the research on the large-scale commercial building marking system is the inevitable requirement of the times. This paper summarizes the related theoretical achievements and literature of the design of the marking system, defines the basic concept, classification, and the relationship between the marking and the building of the large-scale commercial building marking system, thus forming the theoretical basis of the subject research. By analyzing the relevant theories of large-scale commercial buildings, the composition and characteristics of large-scale commercial buildings are constructed. The logo of large commercial building is composed of map mark, direction sign, place mark, restricted mark, illustrative mark and brand logo. Each logo is made up of a system to work in practice. Select the completed large-scale commercial building "Haixin Square" as the object of field investigation, through the design of questionnaires, interviews and other research methods to collect the relevant information. This paper analyzes and summarizes the actual application of the marking system in large commercial buildings, lists the concrete suggestions for the design of the marking system of large commercial buildings, and puts forward the design method of the marking system for large commercial buildings.
【学位授予单位】：青岛理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TU247

【参考文献】