HJ公司发展战略分析

发布时间：2018-01-06 07:33

本文关键词：HJ公司发展战略分析　出处：《郑州大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着我国工业现代化及城镇一体化进程的不断加快,能源消耗急剧增长,环保压力不断增大,天然气作为清洁能源,其发展日益受到重视。为了实现构建和谐社会及可持续发展等宏观目标,国家将大力发展天然气等清洁能源作为一项长期的能源发展战略,相关鼓励政策陆续出台,西气东输、中缅天然气管线、新粤浙线陆续实施,我国天然气市场将迎来资源大量引进、市场不断拓展、管网覆盖不断密集的发展高峰。HJ公司作为河南中部平顶山、漯河两地区的重要管输企业,要想抓住机遇、迎接挑战、在竞争中求得发展,需要制定新的发展战略,进行积极的战略转型,才能保持并发展下游市场,在平舞漯地区站稳脚跟,赢得发展。本文通过对HJ公司的全面分析和研究,目的就是为了为企业找到新形势下的发展战略,为企业可持续发展铺平道路。论文首先分析了企业的外部环境,剖析了当前国内天然气大发展时期天然气行业的发展特征、所处环境及竞争态势。其次,分析了企业的内部环境,从公司的管理、业务、财力、技术、人力等方面,分析了企业的运营能力和掌控资源,提出了企业的核心竞争力及其构建模型。再次,利用SWOT分析法,对公司发展所具备的竞争优劣势以及面临的新机遇和新挑战进行了深入研究,在此基础上,有针对性的提出了公司在新形势下的具体发展战略。最后,结合企业的管理实际、资源配置情况和业务发展方向等基础信息,分析研究并确定了公司发展战略的实施方案。本文认为,在当前我国大力引进天然气资源、积极发展利用天然气的大背景下,公司所处的天然气输配行业迎来了历史的大好机遇,同时又在竞争与发展中面临着复杂严峻的各种挑战。企业应充分利用当前的大好机遇,认真分析研究新形势下的发展战略,加强核心竞争力,充分发挥自身资源充足、管理高效、技术专业等突出优势,做强做大主业,促进企业持续、健康、快速发展。
[Abstract]:With the rapid development of industrial modernization and urban integration in China, energy consumption is increasing rapidly, environmental pressure is increasing, natural gas as a clean energy. In order to achieve the goal of building a harmonious society and sustainable development, the country will vigorously develop clean energy such as natural gas as a long-term energy development strategy. Relevant incentive policies have been issued, West-to-East gas transmission, Sino-Myanmar natural gas pipeline, New Yue-Zhejiang line one after another, our natural gas market will ushered in a large number of resources, the market continues to expand. As an important pipeline transportation enterprise in Pingdingshan and Luohe areas in central Henan Province, HJ Company, which covers the continuous dense development peak, wants to seize the opportunity, meet the challenge and develop in the competition. Need to formulate a new development strategy, active strategic transformation, in order to maintain and develop the downstream market, in the Pingwu Luo area to gain a foothold, win development. This article through the HJ company's comprehensive analysis and research. The purpose is to find out the development strategy under the new situation and pave the way for the sustainable development of the enterprise. Firstly, the paper analyzes the external environment of the enterprise. This paper analyzes the development characteristics, environment and competition situation of the natural gas industry in the period of the great development of domestic natural gas. Secondly, it analyzes the internal environment of the enterprise, from the management, business, financial resources and technology of the company. In terms of manpower, this paper analyzes the operation ability and control resources of the enterprise, and puts forward the core competitiveness of the enterprise and its construction model. Thirdly, using the SWOT analysis method. The competitive advantages and disadvantages of the development of the company, as well as the new opportunities and challenges faced by the in-depth study, on the basis of this, targeted to put forward the specific development strategy under the new situation. Combined with the actual management of enterprises, resource allocation and business development direction and other basic information, this paper analyzes and determines the implementation plan of the company's development strategy. This paper argues that the introduction of natural gas resources in China. Under the background of positive development and utilization of natural gas, the company's natural gas transportation and distribution industry ushered in a great opportunity in history. At the same time, in the process of competition and development, enterprises are faced with complicated and severe challenges. Enterprises should make full use of the current excellent opportunities, seriously analyze and study the development strategy under the new situation, and strengthen the core competitiveness. Give full play to their own resources, efficient management, technical expertise and other outstanding advantages, to strengthen the main industry, to promote sustainable, healthy and rapid development of enterprises.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272;F426.22

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