江苏LS公司业务发展战略研究

发布时间：2018-01-30 21:26

本文关键词： 业务发展企业战略可持续发展　出处：《东南大学》2017年硕士论文　论文类型：学位论文

【摘要】："十三五"以来,随着经济社会的不断发展和环境问题的日益突出,清洁能源的推广应用将得到进一步的重视,尤其在污染较大、耗能较高的交通运输领域。本文选取了在这样大背景下即面临很多机遇也面对很大困难的交通领域清洁能源企业进行战略分析,这种类型的企业具有政策导向、技术先导、规模较小、竞争者较多等一系列特征。论文以江苏LS公司为研究对象,从国内能源行业的宏观形势和政策研究入手,基于国内外研究成果和国内同行业的成功经验,使用PEST、波特五力和SWOT等分析工具,系统分析宏观局势和企业发展的内外因素,提出企业战略和实施方案。做到与宏观形势结合紧密,企业的发展是顺势而为;在综合企业现有业务和选定的发展战略的基础上,LS公司将业务战略发展目标设计成"一体两翼三支撑"的格局。并通过技术和财务分析,从推进加气站建设运营、成品油和天然气批发业务扩大、推动LNG船舶改造、船用LNG品牌建设和营销网络布局几方面研究了系统的业务发展战略,并从制度、人力、科技、资金等4方面提出了保障措施;有针对性地提出了LS公司可以分时间段选择适合的发展模式,即2016年至2018年选择上市公司的发展模式,扩大企业经营规模,维持企业竞争力,为上市做准备;2018年至2023年在完成前期加气站建设和扩大营业收入的基础上,向行业龙头的目标迈进。以理论联系实际、强化业务发展战略的操作性为本次研究的首要目标,不盲目追求理论高度,整个战略研究思路能做到层次清晰、理论和分析合理、措施得当好落地、长期目标有挑战但不是遥不可及,为江苏交通运输行业乃至全国的能源供给企业提供一定的借鉴。
[Abstract]:Since the 13th Five-Year Plan, with the continuous development of economy and society and the increasingly prominent environmental problems, the promotion and application of clean energy will be paid more attention, especially in the pollution. In this paper, we choose the clean energy enterprises which are faced with many opportunities and great difficulties to carry on the strategic analysis under such background, this kind of enterprise has the policy direction. This paper takes Jiangsu LS Company as the research object, starting with the macro situation and policy research of domestic energy industry. Based on the domestic and foreign research results and the successful experience of the same industry at home and abroad, this paper systematically analyzes the macro situation and the internal and external factors of the enterprise development by using the tools of pest, Porter and SWOT. Put forward the enterprise strategy and implementation plan, achieve close combination with the macro situation, the development of the enterprise is to conform to the trend; On the basis of the existing business and selected development strategy of the integrated enterprise, LS Company designs the business strategic development goal as "one body, two wings and three supports" pattern, and through technical and financial analysis. The business development strategy of the system is studied from the aspects of promoting the construction and operation of gas filling station, expanding the wholesale business of refined oil and natural gas, promoting the transformation of LNG ship, building the brand of marine LNG and the distribution of marketing network. And from the system, manpower, science and technology, funds and other four aspects of the security measures; It is pointed out that LS company can choose the suitable development model in different time periods, that is, from 2016 to 2018, it can choose the development mode of listed companies, expand the scale of enterprise management and maintain the competitiveness of enterprises. Prepare for listing; From 2018 to 2023, on the basis of the completion of the initial gas station construction and the expansion of operating income, the company stride forward to the goal of leading the industry in order to integrate theory with practice. Strengthening the operation of the business development strategy is the primary goal of this study, not blindly pursuing the theoretical height, the whole strategic research ideas can achieve a clear level, theory and analysis is reasonable, measures are appropriate and good landing. The long-term goal is challenging but not out of reach, which provides some reference for Jiangsu transportation industry and even the national energy supply enterprises.
【学位授予单位】：东南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.22;F272

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