STRQ集团公司纵向一体化战略研究

发布时间：2018-04-02 17:16

本文选题：战略管理　切入点：纵向一体化　出处：《兰州交通大学》2017年硕士论文

【摘要】：未来几年,我国天然气行业在面临挑战同时迎来新的发展机遇。能源生产和消费革命将进一步激发天然气需求,新型城镇化进程加快提供发展新动力,丰富的资源存量基础为天然气增产提供保障,国际天然气供应逐渐总体宽松,油气体制改革步伐加快。但是,天然气行业发展也会面临诸多挑战,大幅增加天然气消费量难度较大,国内天然气勘探投入明显不足,基础设施建设任务繁重,管道保护工作难度加大。本论文共分为六章。第一章绪论,介绍了本文的研究背景和意义、论文的基本框架和研究方法。第二章企业战略管理的理论基础及研究综述,首先分析了企业战略与战略管理的含义,接着阐述了企业战略管理的理论,然后总结了企业进行战略分析的方法与工具,最后总结了国内关于天然气企业发展战略的研究,为后文的研究奠定了理论基础。第三章STRQ集团公司经营现状及存在的问题,一是全面梳理了STRQ集团公司的经营现状,二是分析了STRQ集团公司当前经营中存在的问题,三是分析了导致这些问题的原因。第四章STRQ集团公司经营环境分析,一是分析了STRQ集团公司的宏观环境,主要包括政治、经济、社会和技术环境分析,二是分析了STRQ集团公司的行业环境,主要包括供应商、购买者、竞争者、替代品的分析,三是分析了STRQ集团公司的资源、能力和企业文化,四是运用SWOT分析法,对STRQ集团公司面临的机会、威胁、优势和劣势进行了综合分析。第五章STRQ集团公司纵向一体化战略选择,一是分析了STRQ集团公司的使命、愿景和战略目标,二是作出了STRQ集团公司的纵向一体化战略的选择,三是分析了纵向一体化战略实施的路径。第六章STRQ集团公司纵向一体化战略的实施及保障,一是分析了纵向一体化战略实施的关键点,二是提出了战略实施的保障措施,主要包括提高财务资源保障能力,优化人力资源管理体制,提高公司内部控制水平和提升公司科技创新水平。本文的研究不仅有助于STRQ集团公司公司有效地整合资源,有利于引导公司发展,有利于公司适应环境变化,同时对整个行业的发展都有借鉴意义。
[Abstract]:In the next few years, China's natural gas industry is facing challenges and new development opportunities.The revolution in energy production and consumption will further stimulate the demand for natural gas, speed up the process of new urbanization and provide new impetus for development. The abundant resource storage base will provide a guarantee for the increase of natural gas production, and the international natural gas supply will gradually become generally relaxed.The pace of reform of the oil and gas system was accelerated.However, the development of natural gas industry will also face many challenges. It is difficult to increase natural gas consumption substantially, the domestic natural gas exploration investment is obviously insufficient, the infrastructure construction task is heavy, and the pipeline protection work is more difficult.This thesis is divided into six chapters.The first chapter introduces the background and significance of this paper, the basic framework and research methods.The second chapter is the theoretical basis and research review of enterprise strategic management. Firstly, it analyzes the meaning of enterprise strategy and strategic management, then expounds the theory of enterprise strategic management, and then summarizes the methods and tools of enterprise strategic analysis.Finally, the domestic research on the development strategy of natural gas enterprises is summarized, which lays a theoretical foundation for the later research.The third chapter deals with the current operating situation and existing problems of STRQ Group Company. Firstly, it comprehensively combs the current operating situation of STRQ Group Company. Secondly, it analyzes the problems existing in the current operation of STRQ Group Company, and analyzes the reasons leading to these problems.Chapter four analyzes the business environment of STRQ Group Company. One is to analyze the macro environment of STRQ Group Company, mainly including the political, economic, social and technological environment analysis, the other is to analyze the industry environment of STRQ Group Company, mainly including suppliers.The third is the analysis of the resources, capabilities and corporate culture of the STRQ Group Company, and the fourth is the comprehensive analysis of the opportunities, threats, strengths and weaknesses faced by the STRQ Group Company by using the SWOT analysis method.The fifth chapter is about the choice of vertical integration strategy of STRQ Group Company. One is to analyze the mission, vision and strategic goal of STRQ Group Company, and the other is to make the choice of vertical integration strategy of STRQ Group Company.The third is to analyze the path of vertical integration strategy implementation.The sixth chapter is the implementation and guarantee of the vertical integration strategy of STRQ Group Company. One is to analyze the key points of the implementation of the vertical integration strategy, the other is to put forward the safeguard measures of the implementation of the strategy, mainly including improving the financial resources guarantee ability.Optimize the human resource management system, improve the internal control level of the company and enhance the level of scientific and technological innovation of the company.The research in this paper is not only helpful to effectively integrate resources, guide the development of the company and adapt to the change of the environment, but also can be used for reference for the development of the whole industry.
【学位授予单位】：兰州交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.22;F272

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