蒙古国PETROVIS公司发展战略研究

发布时间：2018-04-16 14:05

本文选题：发展战略 + 石油行业　；参考：《内蒙古大学》2017年硕士论文

【摘要】：石油是全球非常重要的资源之一,对世界各国的经济发展都会带来重大影响。蒙古国虽然拥有丰富的原油资源,但由于开采加工技术落后,该国石油行业的发展与其他国家相比仍然十分缓慢。PETROVIS公司作为蒙古国成立时间最长、规模最大的石油公司,其发展对蒙古国的石油行业具有重要的影响。本文以蒙古国PETROVIS石油公司为研究对象,收集了有关PETROVIS公司的各类资料,查阅相关文献及研究,考虑了蒙古国石油行业当前的形势,并结合PE TROVIS公司的最新发展情况及其所面临的外部环境,综合地研究分析了该公司的发展战略。文章开始介绍了相关研究背景,阐述了文章的研究目的和意义,并对相关理论及文献进行了回顾,接着对公司的外部环境、内部情况分别进行了详细的分析,使用的分析工具有PEST分析法、"五力模型"等,并分别指出公司面临的威胁和机会,自身拥有的优势和劣势。通过这些内容给出了 SWOT矩阵,指出公司应选择增长型发展战略,最后根据上述分析以及存在的问题,建议PETROVIS石油公司应收购国内小型石油企业、寻求国际合作、重视企业财务状况、加强企业基础设施建设并提高科研水平、加强企业人力资源建设、建立完善的客户信息系统,改善客户体验。本文研究较为明确地提出了 PETROVIS公司的发展战略,不仅有利于帮助该公司在当前的国家经济环境下抓住机遇,规避风险,协调企业现有资源,利用企业优势,在蒙古国当前这一较为萧条的经济环境下,保持当前发展水平,并在此基础上寻求增长,同时也为蒙古国其它石油企业在研究自身发展战略方面提供借鉴,并更好地促进蒙古国石油行业的发展。
[Abstract]:Oil is one of the most important resources in the world.Although Mongolia has abundant crude oil resources, because of the backward production and processing technology, the development of the petroleum industry in the country is still very slow compared with other countries. PETROVIS is the longest established and largest oil company in Mongolia.Its development has an important impact on Mongolia's petroleum industry.This paper takes PETROVIS Oil Company of Mongolia as the research object, collects all kinds of information about PETROVIS Company, looks up relevant documents and studies, and considers the current situation of Mongolian petroleum industry.Combined with the latest development of PE TROVIS Company and its external environment, the development strategy of PE TROVIS Company is comprehensively studied and analyzed.At the beginning of the article, it introduces the related research background, expounds the purpose and significance of the research, reviews the relevant theories and literature, and then analyzes the external environment and internal situation of the company in detail.The analysis tools used include PEST analysis, "five forces model" and so on, and points out the threats and opportunities faced by the company, its own strengths and weaknesses.Through these contents, the SWOT matrix is given, and it is pointed out that the company should choose the growth development strategy. Finally, according to the above analysis and the existing problems, it is suggested that the PETROVIS oil company should purchase small domestic oil enterprises and seek international cooperation.We should pay attention to the financial situation of enterprises, strengthen the construction of enterprise infrastructure and raise the level of scientific research, strengthen the construction of human resources, establish perfect customer information system, and improve the customer experience.This paper puts forward the development strategy of PETROVIS Company, which is not only helpful to help the company seize the opportunity, avoid the risk, coordinate the existing resources and utilize the advantage of the enterprise under the current national economic environment.In the current depressed economic environment of Mongolia, we should maintain the current level of development and seek growth on this basis, and at the same time provide reference for other oil enterprises in Mongolia to study their own development strategies.And better promote the development of Mongolia's oil industry.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F416.22;F272

【相似文献】