乌海KJ公司车用天然气市场营销策略研究

发布时间：2018-04-23 07:04

本文选题：车用天然气 + 互联网+　；参考：《内蒙古财经大学》2017年硕士论文

【摘要】：随着时代的不断进步和人民大众对美好生活的向往,天然气作为低碳、环保的清洁能源逐渐走入中国老百姓的生活中,车用天然气作为民用天然气的重要组成部分在大众日常生活中扮演着越来越重要的角色,作为车用天然气产品的提供者,随着我国提出经济发展新常态和“去产能、去库存、去杠杆、降成本、补短板”的政策调整,燃气企业的加气站建设大潮经过近十年的蓬勃发展逐渐进入了平静期,而互联网+时代的来临为燃气企业的车用天然气业务提出了另一个问题,即如何在宏观调控和经济大环境对车用天然气企业不利的情况下,实现传统能源企业与互联网的有机结合,使燃气企业焕发出新的生机和活力,本文以解决KJ公司车用天然气业务营销管理问题作为出发点,结合波特五力模型、SWOT分析等营销理论工具,尝试探讨作为传统能源企业的KJ公司车用天然气业务与互联网的结合模式,从而推动和促进KJ公司在加气站销售和服务方面以及营销管理方面的进一步提升。
[Abstract]:With the continuous progress of the times and the people's yearning for a better life, natural gas, as a low-carbon and environmentally friendly clean energy, is gradually entering the lives of the Chinese people. As an important part of civil natural gas, vehicle natural gas plays a more and more important role in the daily life of the public. As a provider of vehicle natural gas products, as our country puts forward a new normal for economic development and "go to production capacity, go to inventory," With the policy adjustment of deleveraging, cost reduction, and mending board, the tide of gas station construction in gas enterprises has gradually entered a quiet period after nearly a decade of vigorous development. With the advent of the Internet era, another problem has been raised for the automobile natural gas business of gas enterprises, that is, how to deal with the adverse situation of macro-control and economic environment to the automobile natural gas enterprises. In order to realize the organic combination of traditional energy enterprises and the Internet, gas enterprises will have new vitality and vitality. This paper takes the solution of KJ company's automobile natural gas business marketing management problem as the starting point. Combined with Porter's five-force model and SWOT analysis and other marketing theoretical tools, this paper attempts to explore the combined mode of natural gas business and Internet in KJ Company, which is a traditional energy enterprise. To promote and promote KJ gas station sales and services and marketing management.
【学位授予单位】：内蒙古财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.22;F274

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