华北油田发展战略研究

发布时间：2018-04-27 00:31

本文选题：华北油田 + 发展战略　；参考：《中国石油大学(华东)》2015年硕士论文

【摘要】：华北油田是中国东部地区一个重要的石油、天然气生产基地,国有特大型石油生产企业。近年来,随着油田产量递减,后备储量严重不足以及国内外石油市场竞争日益激烈,华北油田面临着生存和发展的巨大压力和挑战,华北油田如何走出困境、实现持续有效发展,华北油田的发展战略值得深入研究探讨。本文运用战略管理相关理论,采用SWOT分析法作为主要研究分析工具,通过研究国际、国内石油行业发展现状和发展形势,结合国际、国内宏观政治经济环境,分析了华北油田外部环境对企业发展的影响,总结了华北油田所面临的外部机遇和威胁,并运用外部因素评价矩阵(EFE矩阵)对华北油田发展的外部环境做出了综合评价;通过对华北油田资源、能力等发展现状进行系统分析,剖析了华北油田的内部优势和劣势,总结了影响华北油田发展的关键内部因素,并运用内部因素评价矩阵(IFE矩阵)对华北油田发展的内部环境做出综合评价。根据SWOT矩阵组合战略分析,提出了华北油田可采用的四个备选战略组合方案,利用战略选择模型进行了战略方案的选择,确定了华北油田在日益激烈的国内国际市场环境中最佳的战略组合为SO战略组合,总体上采取增长型发展战略为主,多元化和防御型战略为辅的组合战略。即建立常规油气勘探开发为主,非常规油气及新能源协调发展,经济总量稳步提升,业务结构更加合理,业务链较为完善,三大业务板块统筹协调、整体运作的跨地区经营企业。在此基础上,制定了华北油田的战略思想、战略目标,明确了战略重点,并确定了三层业务发展战略,最后就华北油田的战略实施与管理提出了有建设性的措施和建议。
[Abstract]:North China oil field is an important oil, natural gas production base and state-owned large oil production enterprise in the eastern part of China. In recent years, with the decline of oil production, serious shortage of reserve reserves and fierce competition between domestic and foreign oil market, North China oil field is facing great pressure and challenge for survival and development, how to go in North China oil field The development strategy of North China oil field is worthy of further study. This paper uses the theory of strategic management and SWOT analysis as the main analysis tool, through the study of international, domestic oil industry development status and development situation, the international, domestic macro political and economic environment, the analysis of North China The external environment of the oil field affects the development of the enterprise, summarizes the external opportunities and threats facing north China oil field, and makes a comprehensive evaluation on the external environment of the development of North China oil field by using the external factor evaluation matrix (EFE matrix). Through the systematic analysis of the development status of the North China oil field resources, capacity and so on, the interior of the North China oil field is analyzed. The key internal factors that affect the development of North China oil field are summarized, and the internal factor evaluation matrix (IFE matrix) is used to make a comprehensive evaluation on the internal environment of the development of North China oil field. According to the combination strategy of SWOT matrix, four alternative strategic combination schemes for North China oil field are put forward, and the strategic selection model is used. The choice of the strategic plan is to determine the best strategic combination of the North China oil field in the increasingly fierce domestic and international market environment, which is the combination of the SO strategy and the combination strategy supplemented by the growth strategy, the diversification and the defense strategy. That is, the establishment of the conventional oil and gas exploration and development, the unconventional oil and gas and the new energy coordination. On the basis of this, the strategic thought of the North China oil field, the strategic target, the strategic focus and the strategy of three layers of business development have been determined, and the strategy of the three layers of business development has been determined, and the strategy of the North China oil field is finally made. Finally, the strategy of the North China oil field is made. Constructive measures and suggestions were put forward for implementation and management.

【学位授予单位】：中国石油大学(华东)
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.22;F272

【参考文献】