Q公司前向一体化发展战略研究

发布时间：2018-04-30 08:19

本文选题：天然气 + 管道运输　；参考：《广西大学》2017年硕士论文

【摘要】：近几年,中国高速发展的经济与环境保护需求之间的矛盾日益突出,寻找两者间的平衡点成为能源改革的重难点。我国幅员辽阔、矿藏资源丰富,但人口基数大,人均资源占有量低。天然气作为清洁能源,与其他能源相比具有优质、环保、安全、经济等优势,在城市燃气、化工、汽车燃料、发电等方面被广泛利用,天然气利用率提升对经济建设、社会发展和环境保护有积极作用,符合我国能源开发利用政策。随着我国国内天然气产量及国际进口量的增加,天然气输气管道及大型民生基础设施也在同步完善,天然气已经被广泛应用于生活和生产的各个领域,这为天然气行业的相关企业提供良好的发展机遇。Q公司主营业务为天然气管道运输,经过5年的业务拓展,已拥有稳定的下游用户群。但是目前广西液化天然气总体价格走势偏低,市场渗透能力强,激烈的市场竞争给Q公司的经营带来巨大压力。本文运用一体化发展战略及国内外天然气行业战略的相关理论、研究成果,以Q公司为实例辅助采用PESTEL分析、波特五力分析、SWOT分析等多种方法对其数据信息进行综合研究,系统、深入剖析Q公司的外部环境及所掌握的资源等方面,根据分析结果提出Q公司选择前向一体化发展战略的建议,以突破单一产业链、提升盈利能力和竞争能力。为保证Q公司前向一体化战略顺利实施,同步配套一系列行之有效的措施,并对该战略实施全过程进行实时监控。论文研究天然气管道运输企业实施前向一体化发展战略的可行性和必要性,将理论研究与实践相结合,完善纵向一体化战略的理论体系,这对Q公司未来的发展规划具有指导意义,对其他天然气相关企业的发展具有一定的借鉴价值,对我国天然气行业的可持续发展具有一定的现实意义。
[Abstract]:In recent years, the contradiction between China's rapidly developing economy and environmental protection needs has become increasingly prominent. Finding a balance between the two becomes the most important and difficult point in energy reform. China has a vast territory and rich mineral resources, but the population base is large and the per capita resources are low. Natural gas, as a clean energy source, has the advantages of high quality, environmental protection, safety and economy compared with other energy sources. It is widely used in urban gas, chemical industry, automobile fuel, power generation and so on. Social development and environmental protection have a positive role, in line with China's energy development and utilization policy. With the increase of domestic natural gas production and international imports, natural gas pipelines and large-scale livelihood infrastructure are also improving simultaneously. Natural gas has been widely used in various fields of life and production. This provides a good development opportunity for the related enterprises in the natural gas industry. Q Company's main business is natural gas pipeline transportation. After 5 years of business expansion, it has a stable downstream user group. But at present the price trend of Guangxi liquefied natural gas is on the low side, the market penetration ability is strong, and the fierce market competition brings great pressure to Q company's operation. In this paper, the integrated development strategy and domestic and foreign natural gas industry strategy theory, research results, Q company as an example to assist the use of PESTEL analysis, Porter five-force analysis of the data information analysis and other methods to conduct a comprehensive study. Based on the analysis of Q Company's external environment and resources, the paper puts forward suggestions for Q Company to choose forward integrated development strategy in order to break through the single industrial chain and enhance profitability and competitiveness. In order to ensure the smooth implementation of forward integration strategy of Q Company, a series of effective measures are synchronized and the whole process of implementation of the strategy is monitored in real time. This paper studies the feasibility and necessity of implementing forward integrated development strategy for natural gas pipeline transportation enterprises, combines theoretical research with practice, and consummates the theoretical system of vertical integration strategy. This is of guiding significance to the future development planning of Q Company, a certain reference value to the development of other natural gas related enterprises, and a certain practical significance to the sustainable development of natural gas industry in China.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.22;F272

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