地产开发企业物联网技术采纳行为研究

发布时间：2018-03-15 00:13

本文选题：物联网　切入点：物联网技术　出处：《吉林大学》2014年博士论文　论文类型：学位论文

【摘要】：物联网技术的发展在我国已经有了十年的历史，2009年8月，时任总理温家宝在视察中科院无锡物联网产业研究所时，提出“感知中国”这一概念，此后，物联网被正式列为我国五大新兴战略型产业之一，写入政府工作报告。2012年2月14日，工信部颁布中国的第一个物联网五年规划——《物联网“十二五”发展规划》，由此，在政府的重视下，物联网的发展成为整个中国社会关注的焦点。地产行业在我国20年的飞速发展之后，在调控不放松的大背景下，融资渠道逐渐变窄，开发和建设成本日益增长，使得地产开发企业的压力倍增。越来越多的地产开发企业认识到需要通过开发新的产品和营销点来提升自身的优势和市场地位。而随着人们生活水品的提升，人们对居住环境有了越来越多的要求，互联网、通讯技术的普及和渗透更加从根本上改变了人们的很多生活方式，希望可以通过现代技术的运用让生活更加智能化和高品质，而且当前环境问题日益突出，人们也越来越重视生活中的环保。物联网和地产开发企业的结合正好迎合了绿色环保和智能化生活的理念。而国家也在一些经济条件较好的地区进行物联网基地试验，所有这一切都让地产开发企业认识到通过与物联网的结合建立专门的地产开发企业物联网，可以从本质上提升小区的生活品质，吸引更多的客户群，也能更加科学地利用所有资源，做到环保和可持续发展。而目前学者关于物联网的研究还是处在技术研究和应用阐述阶段，由于缺乏权威的研究成果，很多定义和概念都没有统一的确定，尽管一些学者也对物联网在地产业的应用做了研究，但几乎也是泛泛而谈，没有系统深入地进行分析，更缺乏关于专门针对地产行业的物联网采纳和应用问题的研究。因而本文的研究课题在理论上能为物联网在地产业的应用这个研究主题适当填补一些空白。本文同时从全局视角，以主导者地产开发企业为切入点研究分析了地产开发企业对物联网的采纳行为，并探讨了该物联网发展中存在的问题等。主要研究了以下几个方面的内容：（1）按照从小到大的视角，逐步深入分析了地产开发企业物联网的应用；（2）剖析了该物联网各个节点企业，结合地产业的特殊性，创新性地提出了地产开发企业物联网商业模式；（3）从过程的角度分析了地产开发企业物联网的价值链体系、盈利方式和利益分配方式；（4）在总结和分析相关研究成果的基础上，结合地产开发企业和物联网技术的特征，构建了地产开发企业物联网技术采纳行为模型，并通过问卷调查对模型和假设进行了实证检验，剖析地产开发企业采纳物联网技术的影响因素及各影响因素之间的关系，揭示其内在联系；（5）分析了地产开发企业应用物联网技术的现状及存在的问题，针对地产开发企业采纳物联网这一问题提出了管理上的对策与建议。本文的创新点主要体现在以下几个方面：（1）本文对地产企业物联网应用的概念内涵进行解析和定义，并从具体的单个房屋物联网应用到多个小区联合的生态物联网小区建设等详细分析了地产物联网的应用，并总结了地产物联网的具体特征。（2）本文对地产开发企业物联网的商业模式进行了深入而详细的分析，总结出地产开发企业物联网的商业模式，并针对性地分析了该物联网的相关客体及其内在关系，在此基础上，分析了地产开发企业物联网具体的服务内容，详细阐述了物联网在地产业的应用和意义。从经济角度分析了地产开发企业物联网构建的成本和盈利方式及利润分配模式。从实际角度展现了物联网在地产业的实际意义。（3）本文构建了一个比较完整的地产开发企业物联网技术采纳行为模型，揭示出地产开发企业物联网技术采纳行为的关键影响因素及相互的作用关系，在影响因素的考察上充分考虑到了地产开发企业的特征，为企业针对性地进行技术采纳提供理论依据。（4）本文对构建的地产开发企业物联网技术采纳行为模型进行实证，验证模型中相关假设的真实性，尤其是验证了新引入变量的真实有效性。根据已有相关研究，，构建了一套测度指标体系，通过调研数据验证模型及相关假设。检验结果表明本文所提大部分假设都成立，证明了本文所提模型的有效性，总结出影响地产开发企业物联网技术采纳的一系列关键因素的相互关系，从实践角度为地产开发企业以及物联网相关企业提供决策支持。（5）本文提出地产开发企业物联网商业模式和地产开发企业物联网技术采纳的管理借鉴。指出地产开发企业物联网技术发展过程中存在的一系列问题；指出地产开发企业物联网商业模式以及地产开发企业物联网采纳问题的现状和发展障碍，提出了相应的对策和建议。
[Abstract]:The development of networking technology in China has a history of ten years, in August 2009, when Prime Minister Wen Jiabao visited the Chinese Academy of Sciences Wuxi Networking Industry Research Institute, puts forward the concept of "perception Chinese", since then, the Internet of things was officially listed as one of the five emerging strategic industry in China, into the government work report.2012 in February 14th, the Ministry issued Chinese first things five years planning -- < networking "12th Five-Year" development plan ", which, in the government's attention, the development of the Internet of things has become the focus of attention of the whole society China.
The real estate industry in China after 20 years of rapid development, in the background of the regulation does not relax under the financing channels gradually narrowed, the development and the construction cost is increasing, the real estate development enterprises pressure. More and more real estate development enterprises recognize the need to improve their own advantages and market position through the development of new products and marketing. But as people living standard enhancement, people have more and more demands on the living environment of the Internet, popularization and infiltration of communication technology more fundamentally changed many people's way of life, hope that through the use of modern technology makes life more intelligent and high quality, and the current environmental problems have become increasingly prominent also, people pay more and more attention in environmental protection. Combined with networking and real estate development enterprises just to meet the green and intelligent life concept. And the country is also The networking test base in some areas with better economic conditions, all of which make the real estate development enterprises realized by combining with the Internet of things to establish real estate development enterprises of special network, can improve the quality of community life in essence, to attract more customers, also can more scientific use of all resources, do environmental protection and sustainable development. And the current research on the Internet of things is still in the research and application of the technology of this stage, due to the lack of authoritative research results, many definitions and concepts are not unified, although some scholars have done research on networking applications in industry, but also almost no systemic speak generally. Analysis and Research on the lack of more specific real estate industry networking adoption and application problems. So this paper can in theory The application of the Internet to the earth industry, the subject of the research, appropriately fills some gaps.
At the same time, from the global perspective, the leading real estate development enterprises as the starting point of the adoption behavior of real estate development enterprises on the Internet of things, and discussed the existing problems in the development of the Internet of things. The main research content is as follows: (1) according to the small to large angle, and gradually in-depth analysis the application of real estate development enterprise networking; (2) analysis of the networking of each node enterprise, combined with the particularity of the industry, put forward the innovation of real estate development enterprise networking business model; (3) from the perspective of the process analysis of the value chain system of estate enterprise networking, profits and interests distribution mode; (4) based on the summary and analysis of the relevant research results, combining with the characteristics of real estate development enterprises and networking technology, construction of the real estate development enterprise networking technology adoption model, and through the questionnaire Check on the empirical test of the model and hypothesis. The relationship between the factors influencing factors analysis of real estate development enterprises to adopt the technology of Internet of things and the influence, reveal its internal relations; (5) analysis of the current situation of real estate development enterprise application of networking technology and the existing problems, and puts forward some countermeasures and suggestions for the management of the the problem of real estate development enterprises adopt network.
The innovation of this article is mainly reflected in the following aspects:
(1) the concept of real estate enterprise networking applications is analyzed and defined, and from individual housing networking applications specific to multi cell joint ecological networking District building a detailed analysis of the application of real estate networking, and summarizes the specific features of real estate networking.
(2) in-depth analysis and detailed on the real estate development enterprise networking business model, summed up the real estate development enterprise networking business model, and analyzes the related object of the Internet of things and their internal relations, based on the analysis of the real estate development enterprise networking service content specific, describes the application and significance of things in the industry. From the economic point of view of the real estate development enterprise network construction cost and profit and profit distribution mode. From the practical point of view to show the practical significance in the networking industry.
(3) this paper constructed a complete real estate development enterprise networking technology adoption model, reveals the key factors influencing the real estate development enterprise networking technology adoption behavior and interaction relationship characteristics in influencing factors on fully taking into account the real estate development enterprises, for enterprises to provide a theoretical basis for technology adoption.
(4) the construction of the real estate development enterprise networking technology adoption model to conduct the empirical study, the authenticity of the related hypothesis in the model, especially to verify the true effectiveness of newly introduced variables. According to the existing research, and constructs a set of index system, through the investigation and data verification model and the hypothesis test results. Show the most of the hypotheses are established, this paper demonstrate the effectiveness of the proposed model, summed up the relationship between a series of key factors affecting the real estate development enterprise networking technology adoption and practice from the perspective of real estate development enterprises and Internet related businesses to provide decision support.
(5) proposed real estate development enterprise networking business model and the real estate development enterprise networking from technology adoption management. Pointed out a series of problems of real estate development enterprise networking technology development process; pointed out that the real estate development enterprise networking business model and real estate development enterprise networking status and development obstacles to the adoption problem, put forward the corresponding countermeasures and suggestions.

【学位授予单位】：吉林大学
【学位级别】：博士
【学位授予年份】：2014
【分类号】：F299.23;TP391.44;TN929.5

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