物联网应用下社区支持农业的信任分析

发布时间：2018-03-15 20:18

本文选题：社区支持农业(CSA)　切入点：物联网(IOT)　出处：《贵州社会科学》2014年12期 　论文类型：期刊论文

【摘要】：近年来,作为解决农产品质量安全问题的新形式,社区支持农业(CSA)逐渐走入了公众视野。CSA是以信任为基础的互助农业,参与其中的消费者具有两种信任属性——基于面对面交互的经验信任与基于价值认同的特征信任。这两种信任形式使得CSA的信任范围只能局限于某一特征群体,难以扩张。同时,CSA会员流失现象体现了CSA中消费者信任程度的不足。物联网(IOT)技术是一条增加消费者信任的新途径。物联网技术的应用与物联网平台的构建可以使消费者获得更多关于农产品与CSA的信息,并促进制度信任的形成,使CSA赢得更多消费者。此时,政府及产学研各方应注意解决物联网技术问题、成本问题与物联网平台的协调管理问题等,以促进物联网应用对CSA信任范围的扩张作用。
[Abstract]:In recent years, as a new form of solving the problem of quality and safety of agricultural products, community support agriculture (CSAA) has gradually entered the public view. CSA is a mutual aid agriculture based on trust. The consumers involved have two kinds of trust attributes-experiential trust based on face-to-face interaction and characteristic trust based on value identity. These two forms of trust make the trust range of CSA limited to a certain characteristic group. It is difficult to expand. At the same time, the loss of CSA members reflects the lack of consumer trust in CSA. IOT technology is a new way to increase consumer trust. The application of Internet of things technology and the construction of Internet of things platform can. Providing consumers with more information on agricultural products and CSA, And promote the formation of institutional trust, so that CSA won more consumers. At this time, the government and the parties should pay attention to solve the problem of Internet of things technology, cost and the coordinated management of the Internet of things platform, and so on. In order to promote the Internet of things application to the CSA trust range expansion.
【作者单位】：中国人民大学;
【基金】：国家社会科学基金重大项目“供应链视角下食品药品安全监管制度创新研究”(11&ZD052) 中国人民大学科学研究基金(中央高校基本科研业务费专项资金资助)项目“环境友好型农业背景下食品质量安全的系统协调及体制创新研究”(10NXJ020)
【分类号】：TP391.44;TN929.5;F322

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