基于MAS的物联网商业模式研究的物联网商业模式研究

发布时间：2018-03-23 12:43

本文选题：物联网　切入点：商业模式　出处：《天津大学》2014年博士论文

【摘要】：“两化融合”、“智慧地球”、“感知中国”、“生态社会”等一系列预示着中国乃至世界变革方向的热词将“物联网”推向了经济改革、技术创新和社会升级的风口浪尖。而目前，商业模式成为摆在物联网技术与产业之间的鸿沟，制约了物联网产业的进一步发展。为了促进物联网更加有序、全面的发展，本文用系统科学的相关方法对物联网商业模式进行了研究与实验分析。首先，文章对物联网、商业模式和MAS的相关背景和文献进行了分析与综述，确定了物联网商业模式的研究范围与内容，阐明了以复杂适应系统理论为基础的MAS研究方法；其次，对物联网商业系统进行了主体分析，研究了物联网商业生态系统的主要组成成分及总体特性；再次，在主体分析的基础上，从中微观视角，企业和产业层面对物联网商业模式进行了分析和实验，认为物联网与云计算相结合构建物联网云是物联网中微观商业模式构建的关键，并对具体的运营模式、构建方式等进行了详细阐述，同时，针对企业合作战略和物联网生态产业链形成进行了MAS实验分析；最后，从宏观视角，，国家层面对物联网商业模式进行了分析，认为物联网宏观商业模式是一个涉及技术、产业、政策、战略四大纬度的商业生态系统，并在分别阐述四个纬度具体内容的基础上构建了物联网商业模式的多元开放平台模型，提出一种基于此模型进行物联网发展潜力评价的方法，同时，通过MAS实验对物联网平台战略进行了验证。
[Abstract]:A series of hot words, such as "fusion of the two systems", "intelligent earth", "perceived China", "ecological society" and so on, have pushed the "Internet of things" to the forefront of economic reform, technological innovation and social upgrading. Business model has become a gap between Internet of things technology and industry, which restricts the further development of the Internet of things industry. In this paper, the business model of the Internet of things is studied and analyzed by the relevant methods of systems science. Firstly, this paper analyzes and summarizes the relevant background and literature of Internet of things, business model and MAS, determines the research scope and content of the business model of Internet of things, and clarifies the research method of MAS based on the theory of complex adaptive system. Secondly, the main body analysis of the business system of the Internet of things is carried out, and the main components and the overall characteristics of the business ecosystem of the Internet of things are studied. Thirdly, on the basis of the main body analysis, from the micro perspective, This paper analyzes and tests the business model of the Internet of things at the enterprise and industry level, and thinks that the combination of the Internet of things and cloud computing is the key to the construction of the micro business model in the Internet of things. At the same time, the MAS experiment analysis of the enterprise cooperation strategy and the formation of the ecological industrial chain of the Internet of things is carried out. Finally, from the macro perspective, the business model of the Internet of things is analyzed at the national level. It is considered that the macroscopic business model of Internet of things is a commercial ecosystem involving four latitudes of technology, industry, policy and strategy. On the basis of elaborating the specific contents of the four latitudes, this paper constructs a multivariate open platform model of the business model of the Internet of things. A method for evaluating the development potential of the Internet of things based on this model is proposed. At the same time, the strategy of the Internet of things platform is verified by MAS experiment.
【学位授予单位】：天津大学
【学位级别】：博士
【学位授予年份】：2014
【分类号】：TP391.44;TN929.5;F721

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