电视购物频道包装及其数字包装技术应用研究

发布时间：2018-05-16 23:00

本文选题：电视购物 + C4D　；参考：《上海交通大学》2014年硕士论文

【摘要】：现今中国电视购物产业蓬勃发展、竞争激烈,电视购物频道纷纷对频道整体形象包装进行改版升级,吸引观众消费购物。在这一趋势中,以后期特效技术和在线图文包装技术为代表数字包装技术应用效果突出,逐渐深入到电视购物频道包装的各个层面。本文对浙江好易购频道的包装现状进行分析,针对时下电视购物频道包装不规范、视觉效果杂乱、缺乏互动性等问题,提出利用最新的三维动画、后期合成特效技术和在线图文包装技术提升频道包装的视觉效果和互动性,并设计制作了好易购频道整体包装方案。本文主要的研究内容:(1)对电视购物频道包装现状进行分析,针对时下电视购物频道包装缺乏美观性和互动性的问题,提出在频道包装制作中引入最新的三维动画技术、后期特效合成技术和在线图文包装技术,提升浙江好易购频道整体视觉形象和节目互动性。(2)从频道整体风格、后期特效制作、屏幕体系包装等三个方面对好易购频道包装需求进行分析,设计了制作流程、提供了技术解决方案,确定了最终包装方案。(3)结合案例分析本次好易购频道包装中主要后期特效的实现过程,在充分考虑频道整体包装风格的基础上,运用AE、MAYA制作光环特效、粒子特效,特别是通过AE表达式实现了频道宣传片中随机粒子闪烁效果,分析了频道宣传片中C4D建模和运用C4D-VRAY插件完成材质设置和全局光设置,提升画面质感和冲击力。介绍了如何利用C4D水墨材质实现三维水墨宣传片效果,最后分析了本次包装中的文字特效。(4)设计和制作了好易购频道屏幕体系包装。使用新奥特A10三维字幕机,利用在线图文包装技术设计制作了新Showbar、多层图文场景和动画场景,提升了美观性,实现了多层图文动画和实时修改效果,极大的增加了直播中与观众的互动性。(5)对整套包装方案的运行情况和播出效果进行评估,通过访谈调研和问卷调查的方式得到反馈结果。并对未来发展趋势做了展望。
[Abstract]:Nowadays, the TV shopping industry in China is booming and the competition is fierce. The TV shopping channels have revised and upgraded the overall image packaging of the channels to attract the audience to consume and shop. In this trend, the late special effect technology and online graphic and text packaging technology as the representative of digital packaging technology application effect is outstanding, and gradually go deep into all levels of TV shopping channel packaging. This paper analyzes the current packaging situation of Zhejiang Haoyi purchasing channel, aiming at the problems of nonstandard packaging of TV shopping channel, chaotic visual effect and lack of interactivity, and puts forward the use of the latest 3D animation. Later synthetic special effect technology and online graphic and text packaging technology improve the visual effect and interactivity of channel packaging, and design and manufacture a good easy to buy channel overall packaging scheme. The main research content of this paper is: (1) analyzing the current situation of TV shopping channel packaging, aiming at the lack of aesthetics and interactivity in the current TV shopping channel packaging, the paper proposes to introduce the latest 3D animation technology into the channel packaging production. Late special effects synthesis technology and online graphic and text packaging technology to improve the overall visual image and interactive programming of Zhejiang Haoyi Channel.) from the overall style of the channel, the late special effects production, Three aspects of screen system packaging, such as the analysis of the packaging requirements of easily purchased channels, the design of the production process, the provision of technical solutions, The final package scheme. (3) combined with a case study, this paper analyzes the realization process of the main late special effects in the channel packaging. On the basis of fully considering the overall packaging style of the channel, AEMAYA is used to make halo special effects and particle special effects. In particular, the random particle flicker effect in the channel propaganda film is realized by AE expression. The C4D modeling in the channel propaganda film is analyzed, and the material setting and the global light setting are completed by using the C4D-VRAY plug-in to enhance the image texture and impact. This paper introduces how to use C4D ink material to realize the effect of 3D ink flask propaganda film. At last, it analyses the special effect of text in this package. The new Showbar-multi-layer picture and text scene and animation scene are designed and manufactured by using the new A10 3D subtitle machine and the online graphic and text packaging technology. The new Showbar-text scene and animation scene are designed and manufactured, which improves the aesthetics, realizes the multi-layer graphic and text animation and real-time modification effect. It greatly increases the interactivity between live broadcast and audience. It evaluates the operation and broadcast effect of the package scheme, and obtains the feedback result by interview and questionnaire survey. The future development trend is also prospected.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TN948.1

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