基于移动互联媒体传播方式的条漫创作研究

发布时间：2018-01-30 06:18

本文关键词： 移动互联网传播方式条漫创作　出处：《郑州轻工业学院》2017年硕士论文　论文类型：学位论文

【摘要】：随着信息技术的快速发展和移动互联的全面铺盖,手机等移动计算设备俨然成为城市生活中不可或缺的工具。数字化的变迁让人们通过手机即可处理各种繁多的事物,每日的生活、工作和娱乐也逐步倾向于使用移动互联网和移动设备。与较单一的文字叙述相比,图文结合的传播方式能更有效的通过视觉快速吸引读者的注意力,从而简明的传达笔者的思想、也便于阅读者的理解。文化产业抛开印刷业和纸媒的诸多限制,用缤纷绚丽的色彩构成迎来适当的发展契机,纷纷转向数字化生产,漫画也不例外。从第一代便携式手机的诞生到现今的智能化,手机在功能和外观上均产生了质的变化。屏幕触碰的操作方式为使用者提供了全新的阅读体验,同时也潜移默化的改变了人们的阅读方式。在这种背景下,条形表现的漫画——即条漫逐渐复兴,条漫在移动设备上的复兴不仅加速了国产漫画的创造力和产出量,并且连接现代漫画与广告运作创造出新的商业模式,扩展了广告设计的形式和用户体验。在长条形手机屏幕的框架下,简单的拇指滑动操作打破繁琐的重复翻页动作迅速得到大众的喜爱,直线翻阅至漫画结束的模式减少了读者对传统漫画书籍中阅读顺序的困扰以及回顾已阅内容的不便,方便快捷的交互平台也使读者间的交流更轻松愉悦。笔者对10至35岁相关人群进行了调查,获得200余份有效调查表,显示出被调查者们虽接触过条漫这种形式的作品,但对其并没有形成概念。本文将从条漫这一具有独特翻阅模式的漫画表现形式出发,联系其传播载体,分析比较多部优秀的条漫作品,重点阐述条漫的概念界定、创作过程中特有的表现形式、多样化内容以及当下的发展状况,指出条漫的发展动向和未来发展所需克服的问题。试图找到条漫复兴和快速成长的原因,进一步理清条漫与单幅漫画、四格漫画、图像小说以及连环画等现代漫画的特点并加以区分,补充学术界对于当代条漫多样化发展的研究和追踪,促进网络漫画和谐共进,推动中国ACG产业圈的发展。
[Abstract]:With the rapid development of information technology and the comprehensive spread of mobile interconnection. Mobile computing devices such as mobile phones have become an indispensable tool in urban life. The change of digitization allows people to deal with a variety of things through mobile phones, daily life. Work and entertainment also gradually tend to use mobile Internet and mobile devices. Compared with a single text description, the combination of graphics and text can be more effective in attracting readers' attention quickly through vision. Thus the concise transmission of the author's ideas, but also facilitate the understanding of readers. Cultural industry aside the printing industry and paper media many restrictions, with colorful colors to ushered in an appropriate opportunity for development. There has been a shift to digital production, and comics are no exception. From the birth of the first generation of portable phones to today's intelligence. Mobile phone in the function and appearance of a qualitative change. Screen touch operation mode for users to provide a new reading experience, but also a subtle change in the way people read. In this context. Strip performance of comics-that is, the gradual revival of strip on mobile devices, not only accelerate the creativity and production of domestic comics, but also link modern comic and advertising operations to create a new business model. Expanded the form of advertising design and user experience. In the framework of a long mobile phone screen, simple thumb sliding operation to break the red tape page flipping action quickly get popular. The pattern of straight reading to the end of the comic book reduces the reader's trouble with the order of reading in the traditional comic book and the inconvenience of looking back on the content that has been read. The convenient and convenient interactive platform also makes the communication between readers more relaxed and pleasant. The author conducted a survey on the relevant people aged 10 to 35 and obtained more than 200 valid questionnaires. It shows that the respondents have been exposed to this form of work, but it has not formed a concept. This article will be from the strip with a unique reading mode of comic expression form, linked to its dissemination carrier. This paper analyzes and compares many excellent works, focusing on the definition of the concept of "Tian-man", the unique forms of expression in the process of creation, the diversified content and the current development situation. This paper points out the trend of development and the problems to be overcome in the future. It tries to find out the reasons for the revival and rapid growth of the strip, and further clarifies the comics of the strip and the single cartoon, the four caricatures. Image novels and comic books and other modern comic features and distinguish, to supplement the academic community for the contemporary research and tracking of the diversified development of the strip, to promote the harmonious development of network comics. Promote the development of China's ACG industrial circle.
【学位授予单位】：郑州轻工业学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TP393.01;TN929.5;J218.2

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