面向用户需求的有线电视用户离网预警管理系统建设

发布时间：2018-04-14 12:38

本文选题：有线电视 + 用户需求　；参考：《电视技术》2017年Z2期

【摘要】：随着有线电视的一元化收视格局被打破,用户离网问题变得日益严重,如何通过大数据技术和数据挖掘技术来降低用户流失率、提高用户的净推荐值已经成为影响广电运营商发展的首要因素,从有线电视用户收视行为的演变出发,分析了解决有线电视用户离网问题的路径和方法。第一部分介绍了有线电视用户离网现状与原因,从视频收视格局的变化出发,剖析了有线电视用户离网的现状和原因。第二部分介绍了建设有线电视用户离网预警系统的必要性和系统构成,分析了以往离网研究存在的问题,并介绍了格兰研究最新研发的大数据用户离网预警管理系统和online在线服务系统。第三部分介绍了大数据离网预警管理系统的关键技术和物理架构。第四部分介绍了离网预警管理系统的应用,分别阐述了离网用户挽留方案的制定和部门间的无障碍数据应用。
[Abstract]:As the unified viewing pattern of CATV has been broken, the problem of user disconnection has become more and more serious. How to reduce the loss rate of users through big data technology and data mining technology,Improving the net recommended value of the users has become the primary factor that affects the development of the radio and television operators. Based on the evolution of the viewing behavior of the cable TV users, this paper analyzes the path and methods to solve the problem of the cable TV users leaving the network.The first part introduces the current situation and reasons of cable TV users leaving the network, starting from the change of video viewing pattern, analyzes the current situation and reasons of cable TV users leaving the network.In the second part, it introduces the necessity and structure of the off-network warning system for CATV users, and analyzes the problems existing in the previous off-network research.It also introduces big data user off-net early warning management system and online online service system which is newly developed by Glenn Research.The third part introduces the key technology and physical structure of big data off-net early warning management system.In the fourth part, the application of off-network early warning management system is introduced, and the establishment of off-network user retention scheme and the application of interdepartmental accessibility data are described respectively.
【作者单位】：格兰研究;
【分类号】：TN943.6

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