以用户行为为导向的智能电视交互设计研究

发布时间：2018-04-26 04:04

本文选题：智能电视 + 交互设计　；参考：《江南大学》2017年硕士论文

【摘要】：伴随着互联网和产品智能化的发展浪潮,传统电视行业也随之发生变革,智能电视应运而生。但当前智能电视的发展还处于硬件扩张的初级阶段,功能的简单堆砌、复杂的软件界面和滞后的交互方式等问题导致用户体验不佳和目标人群的逐步流失。与此同时,对于智能电视的设计研究,主要集中在技术实现、电视界面或遥控器等设计层面,缺乏对智能电视人机交互的系统研究。本文从用户行为研究的角度出发,结合行为学、认知心理学和行为逻辑相关理论,探究以用户行为为导向的智能电视交互设计原则与策略,并通过设计实践进行理论验证,为智能电视交互设计提供新的思路和方法,以促进电视行业的智能化发展。首先,对电视交互方式的演变、使用特点和存在的问题进行归纳与总结,指出当前智能电视更多关注功能的开发而缺乏合理的交互设计;同时对智能电视交互设计内容进行剖析,构建智能电视交互设计模型,包括软件交互界面和硬件交互界面设计两个方面,并对智能电视交互设计模型进行详细解析。进而引入行为逻辑理论,指出智能电视交互设计的对象是用户的行为,然后从行为学、认知心理学的角度对用户行为的产生与分类等理论内容进行阐述,并对用户行为与交互设计的关系进行初步探讨,明确用户行为研究的必要性。其次,对用户行为研究的内容和方法进行解析,通过问卷调研、用户访谈、行为观察和任务分析等定量和定性研究方法,对智能电视目标人群行为的动机与目标、行为逻辑、使用习惯和操作动作等内容展开研究,总结智能电视用户行为特征并对与行为对应的用户需求、组织逻辑和行为的影响因素进行归纳分析,为用户行为与智能电视交互设计的匹配与转化提供依据。最后,分别构建了用户行为与智能电视软件交互界面和硬件交互界面设计要素的匹配模型,并分别针对匹配模型的不同层次提出以用户行为为导向的交互设计策略与方法。根据用户行为研究的结果进行设计决策,指导实际项目案例设计,并利用行为评估对构建的设计策略和方法进行理论验证。本文基于行为逻辑和行为学相关理论的研究以及用户行为特征的调研数据支持,重点探讨用户行为与智能电视交互界面设计要素之间的映射关系,构建以用户行为为导向的智能电视软硬界面交互设计的方法与策略,并利用设计实践进行方法和理论的验证,形成一套完整的行为转化机制。为智能电视软硬件结合的交互设计实践提供理论和方法的支撑,为企业带来一种新的思维方式和研究角度,同时也能够促进电视产业的发展,提升用户体验。
[Abstract]:With the development of the Internet and product intelligence, the traditional television industry also changes, intelligent television came into being. However, the development of smart TV is still in the initial stage of hardware expansion. The problems of simple stacking of functions, complex software interface and lagging interaction lead to poor user experience and gradual loss of target population. At the same time, the research of intelligent TV design mainly focuses on the technology realization, TV interface or remote control, etc., and lacks the systematic research of intelligent TV man-machine interaction. From the point of view of user behavior research, combining with the theories of behavior, cognitive psychology and behavioral logic, this paper explores the interactive design principles and strategies of intelligent TV based on user behavior, and verifies the theory through design practice. It provides new ideas and methods for intelligent TV interactive design to promote the intelligent development of TV industry. First of all, the evolution of TV interactive mode, use characteristics and existing problems are summarized and summarized, pointing out that the current intelligent TV more attention to the development of functions and lack of reasonable interactive design; At the same time, the content of intelligent TV interactive design is analyzed, and the intelligent TV interactive design model is constructed, including software interactive interface and hardware interactive interface design, and the intelligent TV interactive design model is analyzed in detail. Then it introduces the behavioral logic theory, points out that the object of intelligent TV interactive design is user's behavior, and then expounds the generation and classification of user's behavior from the perspective of behavioral science and cognitive psychology. The relationship between user behavior and interaction design is discussed, and the necessity of user behavior research is clarified. Secondly, the content and method of user behavior research are analyzed. Through the quantitative and qualitative research methods, such as questionnaire investigation, user interview, behavior observation and task analysis, the motivation and goal, behavioral logic of smart TV target group are analyzed. The behavior characteristics of intelligent TV users are summarized, and the corresponding user needs, organizational logic and influencing factors of behavior are summarized and analyzed. It provides the basis for the matching and transformation of user behavior and intelligent TV interactive design. Finally, the matching models of user behavior, intelligent TV software interaction interface and hardware interaction interface design elements are constructed, and the user-behavior-oriented interactive design strategies and methods are proposed for different levels of the matching model. According to the results of the user behavior research, the design decision is made to guide the actual project case design, and the design strategy and method are theoretically verified by the behavior evaluation. Based on the research of behavioral logic and behavioral theory and the research data support of user behavior characteristics, this paper focuses on the mapping relationship between user behavior and the design elements of intelligent TV interactive interface. The method and strategy of interactive design of smart TV soft and hard interface based on user behavior are constructed, and the design practice is used to verify the method and theory to form a complete behavior transformation mechanism. It provides the support of theory and method for the interactive design practice of intelligent TV software and hardware, and brings a new way of thinking and research angle for the enterprise. At the same time, it can promote the development of TV industry and enhance the user experience.
【学位授予单位】：江南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TN949.2

【参考文献】