美国核心价值观传播主体研究

发布时间：2018-08-16 14:23

【摘要】：在信息高度发达的现代社会,社会主义核心价值观要真正成为植根社会成员内心的主流价值观,就必须依赖于科学有效的传播机制。在传播机制中,传播主体是影响价值观传播效果的最关键因素,因为传播主体是价值观传播活动的发起者、传播内容的引领者、传播过程的主导者和传播效果的影响者。在社会主义核心价值观传播中,必须抓住传播主体这个关键因素,优化传播主体结构、加强传播主体队伍建设,社会主义核心价值观的传播质量才能得到有效保证。美国不仅有其自身的核心价值观念,而且其核心价值观传播效果也是有目共睹,而这与美国多样化的核心价值观传播主体结构是密不可分的。由于美国的文化传统和社会政治结构的多元化,其核心价值观传播主体结构也具有典型的多样化特点。政府、政党等构成的组织类传播主体,宗教团体、非政府团体等构成的群体类传播主体,传媒为主体的大众传播媒体,政治领袖、社会精英和公民个体构成的个体类传播主体等共同形成了美国核心价值观传播主体结构。这些主体分属不同的社会空间领域,担负不同的价值观传播使命,却又相互渗透、彼此依存、协同配合,形成了一个结构复杂而运行有序的传播主体结构,并凸显出美国核心价值观传播的系统性、隐蔽性、渗透性和实践性特征。美国的多样化核心价值观传播主体结构不仅有效地推动了核心价值观的大众化、实现了民众的自觉认同,而且在形塑公民意识和政治文化方面发挥了重要作用,并有效促进了社会整合和社会稳定。然而,它也存在着过度分散化、主体责任缺失、受众主体性体现不均衡等诸多问题。虽然中国的政治制度和意识形态与美国有着本质不同,但是美国的核心价值观传播经验与教训对中国健全社会主义核心价值观传播主体结构具有很强的标本意义:一方面,强大而富有实效的传播是美国核心价值观具有世界性影响力的重要因素,走向世界的当代中国必须重视社会主义核心价值观传播体系与能力建设,因为其背后的本质是国家话语权的争夺;另一方面,主体结构的有机融合是美国核心价值观传播的主要成功经验,社会主义核心价值观传播主体队伍的构建必须坚持民族化、时代化、现代化和人文化的基本原则,从而打造一支富有战斗力、创新力和传播力的多样化主体队伍。
[Abstract]:In the modern society with highly developed information, the socialist core values must depend on the scientific and effective communication mechanism in order to become the mainstream values rooted in the heart of the members of the society. In the communication mechanism, the main body of communication is the most important factor that affects the effect of the dissemination of values, because the subject of communication is the initiator of the activities of value communication, the leader of the communication content, the leader of the communication process and the effector of the communication effect. In the dissemination of socialist core values, we must grasp the key factor of the subject of communication, optimize the structure of the subject of communication, and strengthen the construction of the contingent of the subject of communication, so that the quality of communication of the socialist core values can be effectively guaranteed. The United States not only has its own core values, but also its core values communication effect is obvious to all, and this is closely related to the diversity of the core value dissemination of the main structure of the United States. Because of the diversity of American cultural tradition and social and political structure, the main structure of the dissemination of core values also has the characteristic of typical diversity. Government, political parties and other organizational media, religious groups, non-governmental organizations and other groups of mass media, media as the main body of mass communication, political leaders, Social elite and individual citizen form the main body of communication of American core values. These subjects belong to different fields of social space, take on different mission of spreading values, but permeate each other, depend on each other, cooperate with each other, and form a complicated and orderly structure of communication subject. It also highlights the systematic, hidden, permeable and practical characteristics of the dissemination of American core values. The diversity of core values in the United States has not only effectively promoted the popularization of core values, realized the people's conscious identity, but also played an important role in shaping civic awareness and political culture. And effectively promote social integration and social stability. However, it also has many problems, such as excessive decentralization, lack of subject responsibility and imbalance of audience subjectivity. Although China's political system and ideology are essentially different from those of the United States, the experience and lessons learned from the dissemination of the core values of the United States are of great significance to the improvement of the main structure of the dissemination of socialist core values in China: on the one hand, A strong and effective communication is an important factor in the worldwide influence of the core values of the United States. China must attach importance to the communication system and capacity building of the socialist core values in the world. On the other hand, the organic integration of the subject structure is the main successful experience in the dissemination of the core values of the United States, and the construction of the main body team of the socialist core values communication must adhere to the nationalization. Age, modernization and the basic principles of human culture, so as to create a combat, innovation and dissemination of diverse main forces.
【学位授予单位】：昆明理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D771.2;G206

【相似文献】