黑龙江省文化产业“走出去”问题研究

发布时间：2018-01-13 18:34

本文关键词：黑龙江省文化产业“走出去”问题研究　出处：《哈尔滨商业大学》2015年硕士论文　论文类型：学位论文

【摘要】：文化是国家软实力的象征,也是综合竞争力的体现,发达国家的文化产业在全球经济格局中占据重要的地位,体现了强大的文化影响力和国际竞争优势,如美国的对外文化贸易成为出口创汇第一大产业,好莱坞影片占国际电影市场的85%。英国创意产业己成为次于金融服务业的第二大产业,产值占GDP的7%以上,创意产业从业人口居各产业之首。日本重视动漫等创意产业的发展,目前全球播放动画节目中约有60%出自日本,动漫成为日本第三大产业,占GDP的6%以上,是“文化外交”重要载体。面对此种格局,我国要实现文化产业成为支柱性产业的目标,必须实施“走出去”等战略。在这方面,北上广已经成为我国文化产业“走出去”的先导,北京的动漫游戏产业出口占全国的60%以上,上海成立创意产业协会推动文化产业发展,广州创意产业企业数量、营业收入等紧随北京、上海,成为文化产业发展的全国第三。黑龙江省是一个边疆省份,拥有丰富的特色文化资源,为推进文化产业发展,黑龙江省“十二五”规划中提出大力发展文化产业,争取在2015年使文化产业成为支柱性产业。但是,黑龙江省文化产业发展相对滞后,在文化产业“走出去”方面还处于起步阶段,面对机遇和挑战并存的新局面,如何推动黑龙江省文化产业“走出去”,是各级政府和文化企业亟待探讨的重要问题。采用比较分析与综合归纳相结合、规范分析与实证分析相结合等方法,研究了黑龙江省文化产业“走出去”问题。主要内容是：第一部分,介绍了黑龙江省文化产业“走出去”的研究背景、研究目的、意义,分析了国内外研究现状；第二部分,界定了文化产业和文化产业“走出去”的概念,梳理了相关基础理论；第三部分,通过收集的资料和数据,分析了黑龙江省文化产业的概况,为黑龙江省文化产业“走出去”研究提供依据；研究了黑龙江省文化产业“走出去”的基本情况包括存在的问题；第四部分,选取美国、韩国以及北京、云南等文化产业发达国家和省市,研究了文化产业“走出去”的经验；第五部分,从政府支持、对外贸易、金融支持、人才战略等方面,提出了推进黑龙江省文化产业“走出去”的对策建议。
[Abstract]:Culture is the symbol of national soft power, but also the embodiment of comprehensive competitiveness. The cultural industry of developed countries occupies an important position in the global economic structure, reflecting the strong cultural influence and international competitive advantage. For example, the foreign cultural trade of the United States has become the largest industry in export, Hollywood film accounts for 85% of the international film market, and the British creative industry has become the second largest industry after the financial services industry. The output value accounts for more than 7% of GDP, creative industry employed population ranks first in all industries. Japan attaches importance to the development of animation and other creative industries. At present, about 60% animation programs broadcast in the world come from Japan. Animation has become the third largest industry in Japan, accounting for more than 6% of GDP, is an important carrier of cultural diplomacy. In the face of this pattern, in order to realize the goal of cultural industry becoming a pillar industry, we must carry out the strategy of "going out". In this respect, going north to Guangzhou has become the forerunner of "going out" for our cultural industry. Beijing's animation and game industry exports accounted for more than 60% of the country, Shanghai set up a creative industry association to promote the development of cultural industry, Guangzhou creative industry number of enterprises, revenue and so on closely behind Beijing, Shanghai. Become the third national cultural industry development. Heilongjiang Province is a frontier province, with rich cultural resources, in order to promote the development of cultural industry, Heilongjiang Province "the 12th Five-Year Plan" proposed to vigorously develop cultural industry. In 2015, we strive to make the cultural industry become a pillar industry. However, the development of cultural industry in Heilongjiang Province lags behind, and the cultural industry "going out" is still in its infancy. Facing the new situation of co-existence of opportunities and challenges, how to push the cultural industry of Heilongjiang Province to "go out" is an important problem that governments and cultural enterprises at all levels need to discuss urgently. By combining comparative analysis with comprehensive induction, normative analysis and empirical analysis, this paper studies the "going out" problem of cultural industry in Heilongjiang Province. The main content is as follows: the first part. This paper introduces the background, purpose and significance of the research on "going out" of cultural industry in Heilongjiang Province, and analyzes the present research situation at home and abroad. The second part, defines the cultural industry and the cultural industry "go out" the concept, combs the correlation basic theory; The third part, through collecting the data and data, analyzes the general situation of the cultural industry in Heilongjiang Province, and provides the basis for the study of "going abroad" of the cultural industry in Heilongjiang Province. The basic situation of "going out" of cultural industry in Heilongjiang Province, including the existing problems, is studied. In the 4th part, select the United States, South Korea, Beijing, Yunnan and other cultural industry developed countries and provinces and cities, to study the cultural industry "go out" experience; Part 5th, from the government support, foreign trade, financial support, talent strategy and other aspects, put forward the promotion of Heilongjiang Province's cultural industry "go out" countermeasures.
【学位授予单位】：哈尔滨商业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G124

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