论动漫IP升级视野下动漫产业转型发展策略——以上海美术电影制片厂为例

发布时间：2018-01-16 20:36

本文关键词：论动漫IP升级视野下动漫产业转型发展策略——以上海美术电影制片厂为例　出处：《电影评介》2017年18期 　论文类型：期刊论文

【摘要】：正近年来,在政府大力扶持动漫政策的刺激下,动漫企业数量猛增,中国动漫行业也随之质变和崛起,就连当下最热的互联网"独角兽"们也想在动漫领域分一杯羹。以动漫视频播放平台的A站(AcFun)和B站(bilibili)为二次元动漫粉丝的集聚地的代表,目前A站已被阿里旗下的优酷土豆收购,B站由腾讯入股。此外,随着国内动漫产业的发展,也有相当一部分动漫相关的企业崛起。如以制作综艺类节目起家的光线传媒,这几年也开始布局动漫,目前已投资多
[Abstract]:In recent years, the government vigorously supported the animation policy, the number of animation companies soared, the Chinese animation industry also followed by qualitative change and rise. Even the hottest Internet "unicorns" want to get a slice of the animation business. For quadratic element animation fans of the gathering of representatives. At present, the A station has been acquired by Ali's Youku Tudou Station B by Tencent. In addition, with the development of the domestic animation industry. There is also a considerable number of animation related to the rise of enterprises. Such as the production of variety shows started light media, these years also began to layout animation, has now invested a lot
【作者单位】：上海交通大学;
【分类号】：G124;J943
【正文快照】： 近年来,在政府大力扶持动漫政策的刺激下,动漫企业数量猛增,中国动漫行业也随之质变和崛起,就连当下最热的互联网“独角兽”们也想在动漫领域分一杯羹。以动漫视频播放平台的A站(Ac Fun)和B站(bilibili)为二次元动漫粉丝的集聚地的代表,目前A站已被阿里旗下的优酷土豆收购,B站

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