新媒体文化对社会主义文化建设的作用探究

发布时间：2018-01-22 23:24

本文关键词： 新媒体社会主义文化媒介素养　出处：《延安大学》2016年硕士论文　论文类型：学位论文

【摘要】：我国正处于社会转型时期,转型时期的社会主义文化建设至关重要。随着科技的发展,推动了新的媒体的产生,新媒体传播而产生的新媒体文化成了我国社会主义文化的重要组成部分,它在繁荣我国社会主义文化的同时,也带来了多元的文化冲突,故对新媒体文化的研究很有必要,做好新媒体文化的研究对社会主义文化建设意义重大。新媒体是以数字化为技术支撑、以互联网为主要传输手段、信息传播高度集成化、改变了传播方式且强调互动的新型媒体,它是个相对的概念,这种相对主要表现在“新”与“旧”上、时间上、变动上。以新媒体为载体和表达方式产生了新媒体文化,新媒体文化具有传播速度快、传播范围广、信息量大等特点。作为一种文化,新媒体文化与其它几种文化之间关系密切,其与精英文化的关系为对立统一,与大众文化的关系是对立统一,与主流文化的关系是对立统一,一方面,新媒体文化在主流文化的引导下发展,另一方面新媒体文化给主流文化提供养分。新媒体文化与社会主义文化关系密切,已经成为了社会主义文化的重要组成部分,它的发展对社会主义文化建设带来积极作用的同时也带来了挑战,积极作用表现为有利于巩固壮大主流思想舆论阵地,有利于社会主义文化产业的发展和文化软实力的提高;它给社会主义文化建设也带来一定的挑战,新媒体文化的价值多元化、网络意见领袖的偏颇性、“网络暴力”和“网络审判”给主流思想舆论带来了巨大冲击;新媒体文化带来碎片化阅读,对深度阅读带来挑战;新媒体文化的过渡娱乐化、商业化,助长了消费主义文化的蔓延,使人们在狂欢中深陷消费主义这种不良文化中,影响新媒体文化建设。因此,要加强新媒体文化建设,用社会主义核心价值体系的指导思想、共同理想、民族精神和时代精神、荣辱观等引导新媒体文化发展的方向;用互联网的技术规则、网民间的网络伦理道德和政府制定的法律法规,为新媒体文化的发展创造良好、健康的网络秩序;加快新媒体与传统媒体的深度融合,实现资源整合,提高新媒体文化生产的效率;提高新媒体从业者和新媒体用户的媒体素养,提升新媒体文化的品位;通过建立一定的经济体制、文化改革机制、新媒体舆论监督机制能够提高新媒体文化发展的速度。这一系列的措施的实施能够加强新媒体文化的建设,为社会主义文化建设作出贡献。
[Abstract]:Our country is in the period of social transformation, the socialist cultural construction in the transitional period is very important. With the development of science and technology, the emergence of new media has been promoted. The new media culture produced by the new media communication has become an important part of the socialist culture of our country. It not only prospers our socialist culture, but also brings multiple cultural conflicts. Therefore, it is necessary to study the new media culture, which is of great significance to the construction of socialist culture. The new media is digital as the technical support, and the Internet as the main means of transmission. The highly integrated information dissemination has changed the communication mode and emphasized the interaction of the new media, it is a relative concept, which is mainly reflected in "new" and "old", time. As a kind of culture, the new media culture has the characteristics of fast communication, wide spread range and large amount of information. The relationship between new media culture and other cultures is close, its relationship with elite culture is unity of opposites, the relationship with mass culture is unity of opposites, and the relationship with mainstream culture is unity of opposites, on the one hand. New media culture develops under the guidance of mainstream culture. On the other hand, new media culture provides nutrients to mainstream culture. New media culture is closely related to socialist culture. Has become an important part of socialist culture, its development to socialist cultural construction has brought a positive role, but also brought challenges. The positive effect is to consolidate and strengthen the mainstream ideological and public opinion position, to promote the development of socialist cultural industry and to improve the cultural soft power. It also brings some challenges to the construction of socialist culture, the pluralism of the value of new media culture, the bias of network opinion leaders, and "network violence" and "network trial" bring great impact to the mainstream ideological public opinion. New media culture brings fragmentary reading and challenges to deep reading; The transitional entertainment and commercialization of the new media culture have encouraged the spread of consumerism culture, so that people in the carnival in such a bad culture of consumerism, affect the construction of new media culture. It is necessary to strengthen the construction of new media culture and guide the development of new media culture with the guiding ideology of socialist core value system, the common ideal, the national spirit and the spirit of the times, and the concept of honor and disgrace. Using the technical rules of the Internet, the network ethics and morals of the network folk and the laws and regulations made by the government to create a good and healthy network order for the development of the new media culture; Speed up the deep integration of new media and traditional media, realize the integration of resources, improve the efficiency of new media culture production; Improve the media literacy of new media practitioners and new media users, enhance the taste of new media culture; Through the establishment of a certain economic system, cultural reform mechanism, the new media public opinion supervision mechanism can improve the speed of the development of new media culture. The implementation of this series of measures can strengthen the construction of new media culture. To contribute to the socialist cultural construction.
【学位授予单位】：延安大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G122;G206

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