中国与巴拉圭的商务文化异同
发布时间:2018-01-28 04:17
本文关键词: 商务文化 文化维度 中国商人 巴拉圭商人 文化差异 出处:《浙江大学》2014年硕士论文 论文类型:学位论文
【摘要】:在当今的全球化时代,一方面世界各地的跨国贸易都在迅速扩展,另一方面各国的贸易保护主义也在抬头。因此,关注国家文化差异对跨国商务活动的影响,已成为跨文化研究的最新趋势。 本论文的研究目的是探讨中国与巴拉圭商务文化的异同。借用欧洲商业管理学院教授弗恩斯·特朗皮纳斯(Fons Trompenars,亦译冯·特姆彭纳斯)和英国剑桥大学教授查尔斯·汉普顿·特纳(CharlesHampden-Turner)的“文化维度”概念和相关文化差异对比方式,本论文重点分析中国和巴拉圭商业人士在商务活动中对他人的态度、对时间的态度、对环境的态度等文化差异。论文通过发放问卷调查、统计数据对比和深入的个人访谈,以及对调研和访谈得到的中国与巴拉圭人之不同观点的仔细分析,主要得出以下结论: (?)在人际关系取向上,巴拉圭商人正由普遍主义转变成特殊主义,而中国商人则正从特殊主义转化为普遍主义;在利益取向上,巴拉圭商人和中国商人都属于集体主义者;在情感表达上,巴拉圭商人容易受强烈的情感影响而中国商人则是情感中立型;在交往尺度上,巴拉圭商人是把工作与生活分开来但中国商人则是恰恰相反;在确定身份地位上,巴拉圭和中国社会并没体现差异。 (?)对时间的态度也不一样。巴拉圭商人是考虑现在,而中国商人更看重未来。 (?)对自然的态度:巴拉圭商人和中国商人对自然的态度看法相似。
[Abstract]:In the present era of globalization, on the one hand, the transnational trade is expanding rapidly all over the world, on the other hand, the protectionism of various countries is also on the rise. Therefore, we should pay attention to the influence of national cultural differences on transnational business activities. It has become the latest trend of cross-cultural research. The purpose of this paper is to explore the similarities and differences between Chinese and Paraguayan business cultures. Charles Hampden-Turnerand Charles Hampden-Turner, Professor, Cambridge University, England. The concept of "cultural dimension" and the comparative ways of cultural differences. This paper focuses on the cultural differences between Chinese and Paraguayan businessmen in their business activities, such as attitudes towards others, attitudes towards time, and attitudes towards the environment. A comparison of statistical data and in-depth personal interviews, as well as a careful analysis of the different views of Chinese and Paraguayan people obtained from research and interviews, have led to the following conclusions: What? In terms of interpersonal orientation, Paraguayan businessmen are changing from universalism to specialism, while Chinese businessmen are changing from particularity to universalism. In terms of interest orientation, both Paraguayan businessmen and Chinese businessmen belong to collectivists. In terms of emotional expression, Paraguayan businessmen are easily influenced by strong emotions, while Chinese businessmen are emotion-neutral; On the scale of communication, Paraguayan businessmen separate work from life, but Chinese businessmen do the opposite. In the determination of identity status, Paraguay and Chinese society does not reflect differences. What? There is also a different attitude to time. Paraguayan businessmen think of the present, while the Chinese look more at the future. What? Attitude towards Nature: Paraguayan businessmen and Chinese businessmen have similar views on nature.
【学位授予单位】:浙江大学
【学位级别】:硕士
【学位授予年份】:2014
【分类号】:G04
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