文化空间集群与媒介传播—城市文化建设的“齿轮效应”研究

发布时间：2018-02-01 22:17

  本文关键词： 文化规划 文化集群 文化经济 媒介传播 文化建设 城市建设　出处：《浙江大学》2016年博士论文　论文类型：学位论文

【摘要】：本文总结了能够剖析城市文化建设的科学理论,通过实地考察有借鉴意义的具体案例加拿大温哥华,研究其城市发展规划与文化实践,分析其文化空间分布及城市品牌内涵传播,提出了由"文化空间集群"与"媒介传播"协同驱动文化建设的动力机制——"齿轮效应",以期突破城市文化建设对价值与作用的研究,深入动力机制的分析,并建立了文化建设策略框架,对指导城市转型与发展具有重要的理论与实际意义。文章开头提出由于缺乏科学的理论做指导,实践过程中的城市文化建设常成为一种媒体造势。通过表面媒介传播来营造的城市文化,建设效果不明显,持续不长久。因此,突破城市文化建设对宏观价值与作用的研究,深入城市文化建设驱动原理的微观分析,是本文的主旨。研究通过齿轮运动的方式隐喻文化建设是"汽车";组织与制度统筹下的文化空间集群运动是内在动力——"小齿轮";媒介传播效果的循环是外在动力——"大齿轮";稳定的媒介传播空间是保证齿轮运转的"润滑油";市民与游客的文化消费是汽车的"能源",在内外两种动力的协同运作下,城市文化建设将扎实与稳步的发展,带来巨大的经济与社会效益。因此,研究的各章节都是对"齿轮效应"中每一部分"零件"的具体拆分阐释。本文共分六章。第一章为绪论,提出问题,并对国内外城市文化动力机制研究进行文献综述,提出"齿轮效应"以及论文的研究价值与方法;第二、三章解释文化建设内在动力机制"小齿轮":第二章探究城市以街区为基础的文化空间集聚模式,用文化创意产业集群分析的方式对文化空间集群进行了相关性分析,绘制了集群的关系图谱,考察了内在文化动力形成基础;第三章分析温哥华城市规划制度,并对大温哥华《宜居区域战略计划》与温哥华《文化规划2008-2018》进行详细介绍,提出通过组织制度统筹在一起的城市各组织与机构,共同保证了内在文化动力机制的形成;第四、五章,解释文化建设外在动力机制"大齿轮":第四章分析温哥华城市品牌化过程,探究城市品牌个性、品牌承诺与品牌核心,并绘制了城市品牌内涵关系图,提出此过程是文化建设外在动力的形成前提;第五章考察了城市户外媒介内容传播特征,验证了稳定的媒介空间是城市文化建设外在动力的形成基础,并通过对城市具体文化项目考察,分析外在动力的组成部分;第六章总结全文,考察了文化建设带来的实际经济效益与社会效益,提出"大齿轮"与"小齿轮"的协同运动原理,并从文化空间实践、文化政策与媒介传播三个方面提出了文化建设策略框架。
[Abstract]:This paper summarizes the scientific theory of urban cultural construction and studies its urban development planning and cultural practice through on-the-spot investigation of concrete cases of reference in Vancouver Canada. This paper analyzes the cultural spatial distribution and the connotation of urban brand, and puts forward the "gear effect", which is the motive mechanism of cultural construction driven by "cultural space cluster" and "media communication". In order to break through the value and role of urban cultural construction research, in-depth analysis of the dynamic mechanism, and the establishment of cultural construction strategy framework. It is of great theoretical and practical significance to guide the urban transformation and development. The construction of urban culture in the process of practice often becomes a kind of media momentum. The construction effect of urban culture created by surface media communication is not obvious and lasting. Therefore. It is the main idea of this paper to break through the study of the macro value and function of urban cultural construction and to analyze the driving principle of urban cultural construction deeply. The cultural space cluster movement under the overall planning of organization and system is the internal motive force-"pinion"; The circulation of media communication effect is external power- "big gear"; The stable medium dissemination space is the "lubricating oil" which guarantees the gear movement; The cultural consumption of citizens and tourists is the "energy" of automobile. Under the cooperation of internal and external power, the construction of urban culture will develop steadily and bring great economic and social benefits. Each chapter of the study is the "gear effect" of each part of the specific separation of "parts". This paper is divided into six chapters. The first chapter is an introduction, put forward questions. And the domestic and foreign city culture dynamic mechanism research literature review, proposed "the gear effect" as well as the thesis research value and the method; The second and third chapters explain the inner motive mechanism of cultural construction "pinion": the second chapter explores the cultural spatial agglomeration model based on the city block. This paper analyzes the correlation of cultural spatial cluster with the analysis of cultural and creative industry cluster, draws the relationship map of the cluster, and investigates the foundation of the formation of the inner cultural motive force. The third chapter analyzes the Vancouver urban planning system and gives a detailed introduction to the Great Vancouver Regional Strategic Plan for livability and the Vancouver Cultural Planning 2008-2018. It is put forward that the urban organizations and institutions, which are coordinated by the organization system, together ensure the formation of the internal cultural dynamic mechanism. Chapter 4th, five chapters, explain the external dynamic mechanism of cultural construction "Big Gear": chapter 4th analyzes Vancouver city branding process, explores the city brand personality, brand commitment and brand core. And draws the city brand connotation relation map, proposed this process is the culture construction external motive force formation premise; Chapter 5th examines the characteristics of urban outdoor media content dissemination, verifies that the stable media space is the foundation of the external power of urban cultural construction, and through the investigation of the specific cultural projects of the city. Analyzing the components of external power; Chapter 6th summarizes the full text, inspects the actual economic and social benefits brought by the cultural construction, puts forward the principle of "big gear" and "pinion", and puts forward the practice from the cultural space. Three aspects of cultural policy and media communication put forward the strategic framework of cultural construction.
【学位授予单位】：浙江大学
【学位级别】：博士
【学位授予年份】：2016
【分类号】：G05;G206
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本文编号：1482997