文化距离对中国核心文化产品出口集中度的影响研究——以“一带一路”沿线国家为例

发布时间：2018-02-02 17:33

本文关键词： 文化距离核心文化产品出口集中度　出处：《国际商务(对外经济贸易大学学报)》2017年05期 　论文类型：期刊论文

【摘要】：本文依据Hofstede提出的文化维度测算国家间的文化距离,采用1995~2015年间中国对"一带一路"沿线36个国家的出口数据,实证考察了文化距离对中国核心文化产品出口的影响。结果显示,当对36个国家进行整体考察时,文化距离对出口集中度与出口额均存在显著负向影响;当对欧洲和亚洲样本分别考察时,文化距离对出口集中度的影响与上述结论一致,对出口额的影响在欧洲地区表现为显著阻碍,在亚洲地区则并不显著。同时,地理距离与出口集中度和出口额亦呈显著负相关。此研究表明,对文化产品出口现状的探索需要超越单纯的贸易流量思维,加入如集中度等其他指标进行综合考察,以丰富研究结论。中国的文化产品出口策略也应根据不同的集中度和贸易额进行调整,在保障现有出口市场的基础上开拓新的文化市场,加强国家间的文化交流与理解,真正实现"一带一路"各国的共同繁荣。
[Abstract]:Based on the cultural dimension proposed by Hofstede to measure the cultural distance between countries, this paper uses China's export data from 1995 to 2015 to 36 countries along the route of "Belt and Road". The effect of cultural distance on the export of China's core cultural products is empirically investigated. The results show that the cultural distance has a significant negative effect on export concentration and export volume when 36 countries are investigated as a whole. When the samples of Europe and Asia were examined separately, the effect of cultural distance on export concentration was consistent with the above conclusion, and the influence on export value was significantly hindered in Europe, but not significant in Asia. Geographical distance has a significant negative correlation with export concentration and export volume. This study shows that the exploration of the current export situation of cultural products needs to go beyond the pure thinking of trade flow. China's export strategy of cultural products should also be adjusted according to different concentration and trade volume. On the basis of safeguarding the existing export markets, we should open up new cultural markets, strengthen cultural exchanges and understanding among countries, and truly realize the common prosperity of "Belt and Road" countries.
【作者单位】：清华大学公共管理学院;
【基金】：国家科技支撑计划项目“公共文化科技服务能力建设与绩效评估技术研究与示范”(2015BAK26B01) 国家社科基金项目“国家基本公共文化服务标准体系建设研究”(14AH009)
【分类号】：F752.62;G124
【正文快照】： 引言随着中国关于“丝绸之路经济带”和“21世纪海上丝绸之路”倡议的提出,“一带一路”沿线国家的合作与发展成为国际社会共同关注的话题。同时,在提高综合国力、促进可持续发展和加强国家竞争力等问题之重要性日益凸显的背景下,中国与“一带一路”沿线国家的合作也必然需要

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