网络文化产品的众筹生成模式研究

发布时间：2018-02-04 02:10

本文关键词： 网络文化产品众筹生成模式 “粉丝文化” 文化产品评价　出处：《求索》2017年05期 　论文类型：期刊论文

【摘要】：当前网络已进入或者被整合进当代文化生产体系之中,并改变着文化产品的生产方式,且形成特有的网络文化产品众筹生成模式。作为一种全新的文化产品生产方式,网络文化产品众筹生成模式是一种集众人力量与智慧来完成产品生产的模式,也是一种在消费中完成产品生产的模式,更是一种在体验中完成产品生产的模式。而且网络文化产品众筹生成模式不仅带来类型无限、形态各异、风格标新的海量文化产品,还催生网络"粉丝文化",形成"粉丝经济",推动文化产业的繁荣与发展,并改变文化产品评价标准,促使文化产品评价呈现评价尺度世俗化下移并以功利性为其价值取向。
[Abstract]:At present, the network has entered or been integrated into the contemporary cultural production system, and is changing the mode of production of cultural products. As a brand new mode of production of cultural products, the model of crowdfunding of network cultural products is a mode of gathering people's power and wisdom to complete the production of products. It is also a mode of completing product production in consumption, and it is also a mode of completing product production in experience. Moreover, network culture product crowdfunding model not only brings unlimited types, but also has different shapes. The new mass of cultural products are marked by style, and they also give birth to "fan culture" on the Internet, form "fan economy", promote the prosperity and development of cultural industry, and change the evaluation standard of cultural products. Cultural product evaluation presents a secular evaluation scale and takes utilitarianism as its value orientation.
【作者单位】：湖南师范大学外国语学院;
【分类号】：G124
【正文快照】： 网络作为一种传播渠道和载体,不仅延展了文化产品的消费空间,而且更重要的是拓展了文化产品的生产空间;并且作为生产空间和传播媒介,网络正改变着文化生产体系的面貌,为文化工业开拓出更大的发展空间,并带来更为丰厚的经济回报。事实上在当今文化领域,网络已进入或者被整合到

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