黑龙江省文化产业创新联盟激励机制研究

发布时间：2018-02-14 17:47

本文关键词： 文化产业产业创新联盟激励机制　出处：《哈尔滨理工大学》2014年硕士论文　论文类型：学位论文

【摘要】：近年来，黑龙江省文化产业在不断革除文化束缚的过程中取得了跨越式发展。然而，黑龙江省文化产业起步较晚，发展基础薄弱，创新能力不强，单个文化企业无法掌握产业发展的所有资源和核心技术。通过与产业内外的的其他企业组建联盟，可以共同解决文化产业发展所需的技术性问题，从而提升企业的自主创新能力。为了提升核心竞争力，具有雄厚实力的文化企业间的创新联盟发展迅速。但是，由于信息不对称、机会主义和道德风险等问题的存在，联盟内部合作效率不高，甚至导致联盟失败。创新联盟的有效运行必须依靠与之相适应的、动态有效的激励机制和运行策略为保证，使得技术与经济能力有效耦合，实现技术创新、市场营销和生产制造的相互支撑，降低联盟网络风险，应对环境的复杂性。本文在对国内外相关文献进行梳理的基础上，首先界定了文化产业创新联盟的内涵，结合黑龙江省实际情况，分析了黑龙江省文化产业创新联盟主要类型，构成成分和所处时期。在此基础上，指出了黑龙江省文化产业创新联盟运行中存在的问题，并对影响因素进行分析；其次，在对黑龙江省文化产业创新联盟发展现状进行深入分析之后，本文找到黑龙江省文化产业创新联盟激励机制设计的关键要素，构建激励机制的基本框架，，并对激励机制包含的三方面内容进行系统分析，具体包括信息共享型激励机制、监督激励型激励机制和利益分配型激励机制；再次，本文选取黑龙江省新媒文化创新联盟作为实证研究对象，构建评价指标体系，运用AHP—模糊综合评价法分析新媒文化创新联盟激励机制在运行中存在的问题。最后，结合实证分析的结果，分别从联盟外部支持和联盟内部管理两方面，为完善黑龙江省文化产业创新联盟激励机制提出对策建议，旨在为黑龙江省文化产业的繁荣发展提供理论支持和决策参考。
[Abstract]:In recent years, the cultural industry in Heilongjiang Province has made leapfrog development in the process of removing the cultural shackles. However, the cultural industry in Heilongjiang Province started late, its development foundation is weak, and its innovation ability is not strong. Individual cultural enterprises cannot master all the resources and core technologies for industrial development. By forming alliances with other enterprises inside and outside the industry, they can jointly solve the technical problems required for the development of cultural industries. In order to enhance the core competitiveness, the innovation alliance among the strong cultural enterprises develops rapidly. However, due to the information asymmetry, opportunism and moral hazard, and so on, The effective operation of innovation alliance must depend on the corresponding, dynamic and effective incentive mechanism and operation strategy to ensure the effective coupling of technology and economic ability. Realizing the mutual support of technology innovation, marketing and manufacturing, reducing the network risk of alliance, dealing with the complexity of the environment. On the basis of combing the relevant literature at home and abroad, this paper first defines the connotation of cultural industry innovation alliance, combining with the actual situation of Heilongjiang Province, analyzes the main types of cultural industry innovation alliance in Heilongjiang Province. On the basis of this, the paper points out the problems existing in the operation of Heilongjiang Cultural Industry Innovation Alliance, and analyzes the influencing factors. Secondly, After deeply analyzing the present situation of Heilongjiang cultural industry innovation alliance, this paper finds out the key elements of the incentive mechanism design of Heilongjiang cultural industry innovation alliance, and constructs the basic framework of the incentive mechanism. And three aspects of the incentive mechanism are systematically analyzed, including information sharing incentive mechanism, supervision incentive mechanism and interest distribution incentive mechanism. This paper selects Heilongjiang Province New Media Cultural Innovation Alliance as the empirical research object, constructs the evaluation index system, and analyzes the problems existing in the operation of the New Media Cultural Innovation Alliance incentive mechanism by using the AHP- Fuzzy Comprehensive Evaluation method. Combined with the results of empirical analysis, from the external support of the alliance and internal management of the alliance, the paper puts forward countermeasures and suggestions to improve the incentive mechanism of cultural industry innovation alliance in Heilongjiang Province. The purpose is to provide theoretical support and decision-making reference for the prosperity and development of cultural industry in Heilongjiang Province.
【学位授予单位】：哈尔滨理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G124

【参考文献】