江苏影视产业与地域文化互动机理及优化调控

发布时间：2018-03-02 02:10

本文关键词： 影视产业地域文化互动机理优化调控江苏省　出处：《江苏师范大学》2017年硕士论文　论文类型：学位论文

【摘要】：新时期,开展影视产业与地域文化互动研究,对于强化地域文化特色,发展特色地域文化产业,实现影视产业发展中文化价值与经济价值的精巧平衡、全球化背景下的本土化坚守、文化现代化进程中的传统守望、文化资源的充分永续利用与文化迈上新台阶的统筹兼顾均有重要的意义。本文基于地方性、文化认同、嵌入性等视角,以1982-2016年间江苏省内获得国家级重要奖项且反映江苏地域文化的42部影视文本为研究对象,运用文本分析、词频分析等研究方法,分析江苏影视产业与地域文化的互动过程,进而从市场效益、文化认同、意识形态等嵌入角度揭示其动力机制,探讨二者调控措施。研究表明:(1)江苏影视产业经历了快速起步—平稳过渡—高质量发展—成熟四个阶段;影视基地建设呈现南多北少苏南发展水平高于苏北的格局。(2)江苏影视产业与地域文化间表现为立体式全方位的互动过程。一方面,江苏地域文化通过历史名人、地方景观、本土方言、民歌戏曲、地域精神等地域元素影响江苏影视主角、影视取景、影视对白、影片音乐、影片主旨等的选择、借鉴和创新。另一方面,影视产业成为地域文化的一种全新传播媒介,成为市场经济条件下文化传承创新的重要力量与方式。(3)江苏影视产业与江苏地域文化互动机理是多重嵌入的结果。基于资本、经济效益的市场嵌入是影视产业文化特色形成的第一推动力。文化嵌入层面中,个人层面的文化认同引致的文化自觉、文化责任是影响影视创作的内在能动力量;各级政府的文化定位与文化战略,政府与部队、企事业战略合作以及国家宏观层面的政策环境,通过引导匡正,促进影视作品风格特色的塑造,形成外在结构性力量。(4)针对江苏影视与地域文化的良性互动,提出相应调控措施:江苏影视产业应立足地域多元特色文化,打造“江苏风情”影视剧;提升江苏影视基地建设水平,夯实江苏影视产业发展载体;融入主流价值观,引发观众情感共鸣;创新影视产业发展模式,传承地域文化;加强政策引导扶持,创造良好的政策环境。
[Abstract]:The new period, to carry out the film and television industry and regional cultural interaction, for strengthening the geographical and cultural characteristics, development characteristics of regional culture industry, cultural film and television industry value and economic value of the delicate balance, adhere to the localization of culture under the background of globalization, the modernization process of the traditional watch, cultural resources and culture to fully sustainable utilization a new level of overall consideration has important significance. This paper is based on the local, cultural identity, embeddedness perspective, to 1982-2016 years in Jiangsu Province won the national awards and reflect the Jiangsu region culture 42 text as the object of study, using the research methods of text analysis, frequency analysis, analysis of the interaction process in Jiangsu film and television industry and regional culture, and benefit from the market, cultural identity, ideology embedded reveals its power mechanism, discusses the two control measures. The result shows: (1) the Jiangsu film industry experienced a rapid start - smooth transition - high quality development of four stages of maturity; the film base construction is less than in the north south development level of South of Jiangsu province has higher pattern. (2) the Jiangsu film industry and regional culture show a full range of three-dimensional interactive process. On the one hand, Jiangsu regional culture through historical celebrities, local landscape, local dialect, folk opera, influence of regional spirit elements in Jiangsu film and television star, framing, film dialogue, film music, movie theme choice, reference and innovation. On the other hand, the film industry has become a new media dissemination of regional culture, become a market economy under the condition of cultural heritage of innovation and an important force. (3) Jiangsu film and television industry and the culture of Jiangsu is the result of multiple embedded interactive mechanism. Based on the capital market, the economic benefit is embedded. As the first driving force of industrial culture formation. Embedding culture level, the individual level of cultural identity caused by the cultural consciousness, cultural responsibility is the inherent power of film and television creation; cultural orientation and cultural strategy at all levels of government, government and army, enterprise strategic cooperation and policy environment of the national macro level, guided by rectification to promote the film and television works, shaping the style, form the external structural strength. (4) according to the interaction of Jiangsu television and regional culture, put forward the corresponding measures: Jiangsu film industry should be based on the regional various cultural features, to create "Jiangsu style" TV drama; enhance the construction level of Jiangsu film base, reinforce the development of Jiangsu film and television industry carrier; the mainstream values, causing the audience emotional resonance; innovation and development mode of film and television industry, the heritage of regional culture; strengthen policy guidance and support, to create a good A good policy environment.

【学位授予单位】：江苏师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G127;J943

【相似文献】