内蒙古文化产业项目竞争力评价指标体系构建研究

发布时间：2018-03-11 08:32

本文选题：内蒙古文化产业项目　切入点：项目竞争力　出处：《内蒙古财经大学》2014年硕士论文　论文类型：学位论文

【摘要】：文化产业的发展在今天受到越来越多的国家的关注和重视，世界各地都在大力发展文化产业项目，中国也不例外。近几年，文化产业的发展成为拉动我国经济发展新的动力。文化产业健康、快速的发展不仅有利于地区经济的发展，还有利于地区的社会发展。目前，国内外对文化产业的研究越来越深入，中国也在实践中找寻符合自己的发展道路。全国每年申请的文化产业项目越来越多，一个好的文化产业项目会带动整个地区的文化产业的发展，因此文化产业项目的研究越来越被各界所重视。本文通过对内蒙古文化产业项目竞争力影响因素的深入研究，希望得出一个科学合理的文化产业项目竞争力评价指标体系，用于政府在筛选文化产业项目时作为评判的依据。本文是通过七个章节来进行阐述。首先，通过文化产业项目内涵的界定和基本的理论基础为依据，界定本文研究的对象和研究范围。第二，在基础理论和内蒙古文化产业项目评价指标的构建原则的基础上，借鉴前人的理论成果，同时结合内蒙古文化产业项目的特点，进一步提出了文化产业项目竞争力的影响因素。第三，通过对内蒙古文化产业项目竞争力影响因素的研究，得出了初步选定的内蒙古文化产业项目竞争力评价指标。第四，以初步选定的指标体系为依据，采用李克特量表法，设定调查问卷，向内蒙古地区的相关专家发放问卷并进行问卷收回分析，此次问卷设定的目的是借鉴专家的知识和相关经验，听取专家的意见，得出有科学依据的且有内蒙古特色的文化产业项目的评价指标体系。第五，以新的指标为基础，采用层次分析法，设定两两比较的调查问卷，由相关专家填写问卷，通过分析得到指标的权重，由此最终的内蒙古文化产业项目竞争力评价指标体系构建完成。通过本文的研究，发现内蒙古的文化产业项目的融资能力、盈利能力和文化资源的开发能力都较弱，这些能力都严重制约着内蒙古文化产业项目的竞争力。本文是一个理论的探索，，无论是文化产业项目还是文化产业项目竞争力，理论界对两者的研究都较缺乏。在实践中，政府对文化产业项目的审批没有一个科学合理的评价依据，据此需求，本文对文化产业项目竞争力的评价做出了理论探索。
[Abstract]:The development of cultural industry has attracted more and more attention in the country today, all over the world are in the development of cultural industry projects, Chinese is no exception. In recent years, the development of cultural industry has become a new driving power for China's economic development. The cultural industry healthy and rapid development is not only conducive to the development of the regional economy. There is conducive to regional social development. At present, the domestic and foreign research on the cultural industry more and more in-depth, Chinese also look for in line with their own path of development in practice. The annual application of cultural industry projects more and more, a good project will promote the development of cultural industry in the whole area of the culture industry, so the study of cultural industry projects more and more attention. In this paper, through the project of Inner Mongolia cultural industry competitiveness of the further study of the influence factors, hoping to get a scientific cultural industry The evaluation index system of the competitiveness of the project is used as the basis for the government to judge the cultural industry projects.
This paper is divided into seven chapters. First of all, through the cultural industry projects the connotation and basic theoretical foundation, defines the object of study and research. Second, based on the principle of construction of evaluation index theory and Inner Mongolia cultural industry projects on the reference of the previous theoretical results, combining with the characteristics of Inner Mongolia cultural industry project, further puts forward the influencing factors of cultural industry competitiveness. Third, through the research on the factors affect the competitiveness of Inner Mongolia cultural industry project, the Inner Mongolia cultural industry competitiveness evaluation index selected. In fourth, the initial index system selected as the basis, using Likert scale method, the set the questionnaire, the questionnaire to the relevant experts in Inner Mongolia and analysis of the questionnaires, the questionnaire set with reference to the expert The knowledge and experience, listen to the opinions of experts, it has scientific basis and characteristics of Inner Mongolia cultural industry project evaluation index system. In fifth, the new index as the basis, using the analytic hierarchy process, set of 22 questionnaires were compared, by the relevant experts to fill in the questionnaire, get the index weight through the analysis. The evaluation index system of the competitiveness of Inner Mongolia cultural industry projects are built in the final.
Through this study, found that the Inner Mongolia cultural industry project financing capability, profitability and cultural resources development capabilities are weak, these abilities are seriously restricting the competitiveness of Inner Mongolia cultural industry project. This paper is a theoretical exploration, whether it is the cultural industry projects or projects of cultural industry competitiveness, the research on both the theory of circles are deficient. In practice, the government approval of the cultural industry projects without a scientific and reasonable evaluation basis, according to demand, the evaluation of the competitiveness of cultural industry projects to make a theoretical exploration.

【学位授予单位】：内蒙古财经大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G127

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