中英政府有关促进文化消费政策的比较研究——以英国“青年苏格兰卡”与中国“武昌文化消费试点”为中心

发布时间：2018-04-12 10:26

本文选题：文化消费理论 + 成本困境　；参考：《江汉论坛》2017年10期

【摘要】：20世纪60年代美国文化经济学家威廉·鲍莫尔提出了著名的"成本病"理论,认为表演艺术行业作为"停滞部门"相比于那些社会经济发展和技术变革中的"进步部门"存在先天的效率问题而将普遍陷入"成本困境"。与此相反,英国经济学家艾伦·皮考克则认为表演艺术行业能够借助管理创新实现生产效率的提升,并相应设计了"青年苏格兰卡"(Young Scots Card)的消费券方案。当代中国,如何通过管理创新推进文化体制改革,提升公共资源的效率,正成为文化政策设计的难点。武汉大学国家文化发展研究院课题组结合2015文化部和财政部"拉动城乡居民文化消费"试点项目,研究分析了皮考克基于"消费者主权理论"提出的"消费券方案",并借助当前移动互联技术、大数据技术和云计算技术的科技手段,提出和试验了"居民评价激励消费券"方案。这一方案在安徽合肥和湖北武昌试点,取得了良好的效果,体现出中国文化体制改革未来发展的方向。
[Abstract]:1960s American culture economist William Baumol put forward the famous "cost disease" theory, that the performing arts industry as the "stagnant sector" compared to those of social and economic development and technological change in the "progress department" inherent efficiency problems will generally fall into the "cost dilemma". On the contrary, the British economist Alan Peacock believes that performance the art industry can help management innovation to promote the efficiency of production, and the corresponding design of the "Scotland youth card" (Young Scots Card) the consumption voucher scheme. The contemporary China, how to promote the reform of the cultural system through management innovation, enhance the efficiency of public resources, it becomes a difficult cultural policy design. The development of national culture research institute research group Wuhan University with 2015 Ministry of culture and the Ministry of finance "pull the pilot cultural consumption of urban and rural residents, the peacock based on research and analysis" Consumer sovereignty theory "put forward the" consumption Voucher Scheme ", and with the current mobile Internet technology, big data technology and cloud computing technology, and put forward the test of" coupons "residents evaluation incentive scheme. This scheme in Anhui Hefei and Hubei Wuchang pilot, and achieved good results, reflects the future development China cultural system reform direction.

【作者单位】：武汉大学国家文化发展研究院;
【分类号】：G05-F

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