徽州文化背景下的黟县文化旅游开发研究

发布时间：2018-04-14 17:12

本文选题：黟县 + 徽州文化　；参考：《内蒙古大学》2014年硕士论文

【摘要】：徽州文化是我国著名的三大地方显学之一,其独特的文化魅力和典型的代表意义决定了它在中华民族社会、文化发展史上有着独特与重要的地位。黟县地区是徽州文化遗存非常丰富的地区之一,有以徽州文化为背景驰名中外的世界文化遗产地西递和宏村,以此为文化旅游开发的突破点,可以带动全县的文化旅游发展。对黟县的文化旅游深入开发,使黟县地区徽州文化的旅游价值得以充分发挥,对于保护和弘扬优秀的徽州文化,体现徽州文化的文化价值具有重要的作用。目前黟县在开发文化旅游的过程中,面临着一些困难,产生了一些问题,本文针对这些困难和问题,对黟县的文化旅游开发进行进一步的研究。全文主要由七章组成,各章主要内容如下：第一章首先阐述了文章选题的背景、目的和意义,介绍了文章的研究方法和创新点,对与本文写作相关的概念进行了界定,并且对国内外有关文化旅游开发的文章进行了综述分析。第二章对徽州文化进行了总体概述,包括徽州文化的概念、内涵、遗存、历史地位,并对徽州文化遗存的旅游价值进行了分析。第三章首先介绍了黟县历史文化和文化旅游的发展概况,在此基础上重点对黟县文化旅游开发的现状与问题进行了分析。第四章通过对黟县文化旅游开发进行SWOT分析,得出了黟县目前文化旅游开发的优势、劣势、机遇、威胁方面的相关结论。第五章通过对黟县文化旅游的客源市场和游客行为进行分析,得出黟县文化旅游开发的市场分析结论。第六章总体上提出黟县文化旅游升级开发的思路,包括黟县文化旅游升级开发的目标和战略,提出了促进黟县文化旅游升级开发的策略。第七章对本文研究得出的结论进行了总结,并指出文章研究的主要不足。
[Abstract]:Huizhou culture is one of the three famous local schools in China. Its unique cultural charm and typical representative significance determine its unique and important position in the social and cultural development of the Chinese nation.Yixian area is one of the regions with rich cultural relics in Huizhou. It has the world cultural heritage site Xidi and Hongcun, which is famous at home and abroad in the background of Huizhou culture. It is a breakthrough point for the development of cultural tourism and can promote the development of cultural tourism in the whole county.The further development of cultural tourism in Yixian County makes the tourism value of Huizhou culture in Yixian County fully play an important role in protecting and carrying forward the excellent Huizhou culture and embodying the cultural value of Huizhou culture.At present, Yixian County is faced with some difficulties and problems in the process of developing cultural tourism. In view of these difficulties and problems, this paper makes a further study on the development of cultural tourism in Yixian County.The full text consists of seven chapters, the main contents of each chapter are as follows:The first chapter describes the background, purpose and significance of the topic, introduces the research methods and innovations of the article, and defines the concepts related to this paper.At the same time, the article about cultural tourism development at home and abroad is summarized and analyzed.The second chapter gives a general overview of Huizhou culture, including the concept, connotation, relics, historical status of Huizhou culture, and analyzes the tourism value of Huizhou cultural relics.The third chapter first introduces the development of historical culture and cultural tourism in Yixian County, and then analyzes the current situation and problems of the development of cultural tourism in Yixian County.The fourth chapter through the SWOT analysis of Yixian cultural tourism development, draws the current Yixian cultural tourism development strengths, weaknesses, opportunities, threats of the relevant conclusions.The fifth chapter analyzes the tourist market and tourist behavior of Yixian cultural tourism, and draws the market analysis conclusion of Yixian cultural tourism development.The sixth chapter puts forward the idea of the cultural tourism upgrade development in Yixian County, including the goal and strategy of the cultural tourism upgrade development in Yixian County, and puts forward the strategies to promote the cultural tourism upgrade development in Yixian County.Chapter seven summarizes the conclusions of this paper and points out the main deficiencies of the research.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7;G127

【参考文献】