巴彦淖尔市文化建设研究

发布时间：2018-04-15 09:38

本文选题：城市文化 + 文化建设　；参考：《内蒙古大学》2014年硕士论文

【摘要】：随着经济的发展、社会的进步以及群众观念的日益变化,政府的文化建设工作已经被提升到越来越重要的位置,成为衡量一个地区竞争力的重要标志。巴彦淖尔市有着丰富的文化底蕴,同时,市政府也在文化建设方面进行了一系列的努力。随着文化建设工作的深入,巴彦淖尔市的文化建设初显成效。城市的形象得到了一定的提升,城市的地域文化特征得到了一定的凸显,区域旅游业也随之取得了一定的成效。然而,市政府在文化建设方面也同时仍然存在着许多不足。本文通过对巴彦淖尔市文化建设方面存在的问题进行深入剖析得出问题产生的原因,并将市场营销的观念引入政府文化建设领域。通过将品牌营销、促销方面的基本原理结合巴彦淖尔文化建设的具体实践,产生适合巴彦尔市具体情况的文化建设观念。并以此来进一步推进城市的文化建设水平,满足市民日益增长的文化需求。
[Abstract]:With the development of economy, the progress of society and the change of the concept of the masses, the cultural construction of the government has been promoted to a more and more important position, and has become an important symbol to measure the competitiveness of a region.Bayannur City has rich cultural heritage, at the same time, the municipal government has also made a series of efforts in cultural construction.With the deepening of cultural construction, the cultural construction of Bayan Nur City shows initial results.The image of the city has been improved, the regional cultural characteristics of the city has been highlighted, regional tourism has also achieved certain results.However, there are still many deficiencies in the cultural construction of the municipal government.In this paper, the causes of the problems in the cultural construction of Bayannur City are analyzed, and the concept of marketing is introduced into the field of cultural construction of the government.By combining the basic principles of brand marketing and sales promotion with the concrete practice of Bayannur culture construction, the concept of cultural construction suitable for the concrete situation of Bayan er is produced.In order to further promote the level of urban cultural construction, to meet the increasing cultural needs of citizens.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G127

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