2014年青奥会对南京城市文化软实力的影响研究

发布时间：2018-04-28 21:07

本文选题：南京 + 青奥会　；参考：《南京师范大学》2014年硕士论文

【摘要】：随着社会的进步和发展,文化软实力的重要作用口益显著,文化软实力已经成为国家综合国力不可或缺的重要组成部分。对于一个城市而言,城市文化软实力也是一个城市建立起独特的竞争优势并保持可持续发展的内在动力,是城市综合竞争力的重要组成部分。大型体育赛事一直被认为是城市取得快速发展的重要契机,不论是在经济、政治还是文化方面,体育赛事都有着不可估量的促进作用。南京就紧紧抓住了这一契机,成功地申办了2014年的青年奥林匹克运动会。青奥会是继奥运会以来的又一大盛会,它是为青少年举办的一次国际性体育盛会,它与奥运会的区别在于更加注重青少年的文化教育,通过青奥会举办期间各种文化活动的开展可以使不同国家之间的青少年得到交流,了解其他国家的文化,也把自己国家的文化推广出去。本文采用文献研究法、逻辑分析法、系统分析法、访谈法以及比较研究法,分析和总结了青奥会的举办对南京城市文化软实力的影响及提升对策。首先对体育赛事和青年奥林匹克运动会、文化软实力以及城市文化软实力的概念及构成要素进行了研究整理,并分析了大型体育赛事与城市文化软实力的关系;其次阐述了大型体育赛事对城市文化软实力的影响,正面影响有加强城市文化的凝聚力、影响力、创新力、辐射力、传承力以及生产力。负面影响有破坏声讨环境的平衡,造成经济负担的加重和增加交通住房压力；然后分析了青奥会能给南京城市文化软实力带来的正面效应和负面效应。譬如正面效应有：市民素质的提高,促进城市文化凝聚力；青奥会的文化创新,提升城市文化创新力；文化活动的举办,有效增强文化辐射力；青奥遗产的保留,加强城市文化传承力；体育产业的发展,繁荣城市文化生产力。负面效应有场馆、道路的新建带来的空气污染、环境污染,人流量的增多造成住房紧张、交通拥堵等。最后,针对如何借助青奥会对南京城市文化软实力提升的策略进行了深入探讨,分析认为：进一步发挥南京市政府工作职能,加强城市文化软实力建设；借助青奥会的传播平台,增加南京正式文化的传播效应；注重体育文化产业的发展；加强市民的国际化意识,提升市民素质。
[Abstract]:With the progress and development of society , the important role of cultural soft power is significant , and the soft power of culture has become an integral part of the national comprehensive national strength . For a city , the soft power of city culture is an important part of the city ' s comprehensive competitiveness .

This paper analyzes and summarizes the influence and the improvement of the soft power of Nanjing urban culture by using the literature research method , the logic analysis method , the system analysis method , the interview method and the comparative research method . Firstly , the paper studies the relationship between the sports events and the youth Olympic Games , the soft power of the culture and the soft power of the city culture , and analyses the influence of the large sports events on the soft power of the city culture .
Then it analyzes the positive effect and negative effect brought by YOV to the soft power of Nanjing urban culture . For example , the positive effect is : the improvement of citizen ' s quality and the promotion of urban cultural cohesion ;
The cultural innovation of the Youth Olympic Games and the promotion of the innovative power of the city culture ;
The organization of cultural activities effectively enhances the cultural radiation force ;
The retention of the Qing ' ao ' s legacy strengthens the cultural heritage of the city ;
The development of sports industry and the prosperity of urban cultural productivity . The negative effect is the air pollution , environmental pollution and traffic congestion caused by the new construction of venues and roads . Finally , the paper deeply probes into how to improve the soft power of Nanjing urban culture with the help of the Youth Olympic Games .
To increase the transmission effect of the official culture in Nanjing with the help of the communication platform of the Youth Olympic Society ;
Pay attention to the development of sports culture industry ;
To strengthen the awareness of the public and enhance the quality of the public .

【学位授予单位】：南京师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G811.21;G127

【参考文献】