“一带一路”战略下黑龙江省文化贸易发展研究

发布时间：2018-05-09 04:24

本文选题：文化贸易 + 灰色关联度分析　；参考：《哈尔滨商业大学》2017年硕士论文

【摘要】：经济全球化时代,文化被视为国家的软实力,文化贸易成为国际贸易中的重要组成部分。国家"一带一路"战略的推进为文化贸易的发展创造了新的发展机遇,健全"一带一路"文化交流合作机制、完善"一带一路"文化交流合作平台、打造"一带一路"文化交流品牌、推动"一带一路"文化产业繁荣发展、促进"一带一路"行动文化贸易合作,以基础设施互联互通为突破口,着力推进投资和贸易便利化,加快构建强有力的投融资渠道支撑,积极促进人文交流,充分发挥多边双边、区域次区域合作机制和平台作用,扩大利益契合点,切实推动文化交流、文化传播、文化贸易的创新发展是文化贸易的发展方向,文化产业和文化贸易对于"一带一路"战略具有较强的关联效应,可促进人文交流与合作,带动相关产业发展、促进就业、扩大内引外联、推进产业结构优化升级、区域经济社会发展。黑龙江省文化资源丰富,作为"一带一路"战略的重要边疆省份,与俄罗斯接壤部分达到2981公里,目前开通近三十个对俄开放的边境通道,中俄两国长达百年的文化交融,为黑龙江省对俄文化贸易提供了独特的条件,"一带一路"战略下黑龙江省发展文化贸易大有可为。本文从研究文化贸易理论出发,依托竞争优势理论、产业集群理论、服务贸易理论等文化贸易相关理论作为基础。将定性分析与定量分析相结合、理论研究与实证分析相结合、理论探讨与实际应用相结合的方法,运用灰色关联度分析的方法对黑龙江省文化贸易影响因子定量分析,通过对黑龙江省服务贸易总额、黑龙江省人均生产总值、黑龙江省文化体育与传媒财政支出、黑龙江省文化贸易相关城镇单位就业人数、黑龙江省研发经费占全省生产总值的比重、文化、体育和娱乐业对外直接投资净额、黑龙江省公共教育相关经费支出占黑龙江省生产总值的比重等七大影响因子分析,探讨"一带一路"战略下影响黑龙江省文化贸易发展的关键影响因子及关联度和影响力,据此对黑龙江省文化贸易现状和问题进行研究分析,得出黑龙江文化贸易在发展中还存在文化产业发展不充分,对文化贸易的支撑作用弱;文化贸易发展规模小、结构层次低;龙头企业、特色品牌拉动力弱;国内国际市场化程度低;产业辐射力小;创新能力弱、专业人才供给不足等问题。借鉴发达国家和地区发展文化贸易的优秀经验,有针对性的提出"一带一路"背景下发展黑龙江省文化贸易的对策措施:加大政府扶持力度,重视科技与文化创新融合;增加龙头企业与特色文化品牌知名度;搭建营销、传播和推广商务平台;实施"互联网+",延长文化贸易价值链。
[Abstract]:In the era of economic globalization, culture is regarded as the soft power of a country, and cultural trade becomes an important part of international trade. The promotion of the country's "Belt and Road" strategy has created new development opportunities for the development of cultural trade, improved the cultural exchange and cooperation mechanism of "Belt and Road", and perfected the cultural exchange and cooperation platform of "Belt and Road". To build the cultural exchange brand of "Belt and Road", to promote the prosperity and development of the cultural industry of "Belt and Road", to promote cultural and trade cooperation in the action of "Belt and Road", and to promote investment and trade facilitation by taking infrastructure connectivity as a breakthrough, Speed up the construction of strong investment and financing channels, actively promote people-to-people exchanges, give full play to the role of multilateral bilateral and regional subregional cooperation mechanisms and platforms, expand interest convergence points, and effectively promote cultural exchanges and cultural dissemination, The innovation and development of cultural trade is the development direction of cultural trade. Cultural industry and cultural trade have strong correlation effect to "Belt and Road" strategy, which can promote humanistic exchange and cooperation, promote the development of related industries and promote employment. Expand internal outreach, promote industrial structure optimization and upgrading, regional economic and social development. Heilongjiang Province is rich in cultural resources. As an important frontier province of "Belt and Road" strategy, the border with Russia has reached 2981 kilometers. At present, nearly 30 border crossings open to Russia are opened, and China and Russia have a century-long cultural blend. It provides unique conditions for Heilongjiang Province to develop cultural trade with Russia, and the development of cultural trade in Heilongjiang Province has great potential under the strategy of "Belt and Road". Based on the theory of competitive advantage, the theory of industrial cluster and the theory of service trade, this paper studies the theory of cultural trade. Combining qualitative analysis with quantitative analysis, combining theoretical research with empirical analysis, combining theoretical discussion with practical application, and applying the method of grey correlation analysis to quantitative analysis of factors affecting cultural trade in Heilongjiang Province. Through the total amount of service trade in Heilongjiang Province, the per capita gross domestic product of Heilongjiang Province, the financial expenditure on culture, sports and media in Heilongjiang Province, and the number of urban units employed in cultural and trade related towns in Heilongjiang Province, An analysis of seven factors affecting the proportion of R & D expenditure in Heilongjiang Province to the province's GDP, the net outward direct investment in culture, sports and entertainment industry, and the proportion of public education-related expenditure in Heilongjiang Province's gross domestic product, etc. This paper probes into the key influencing factors and the related degree and influence of the cultural trade development of Heilongjiang Province under the strategy of "Belt and Road", according to which the present situation and problems of cultural trade in Heilongjiang Province are studied and analyzed. It is concluded that the cultural trade in Heilongjiang is not developed sufficiently and has weak supporting effect on cultural trade, the scale of cultural trade development is small, the structure level is low, the leading enterprises and characteristic brands are weak in pulling power; The domestic and international marketization degree is low; the industrial radiation power is small; the innovation ability is weak, the specialized personnel supply is insufficient and so on. Drawing on the excellent experience of developed countries and regions in developing cultural trade, this paper puts forward countermeasures and measures to develop cultural trade in Heilongjiang Province under the background of "Belt and Road": increase government support, attach importance to the integration of science and technology and cultural innovation; To increase the popularity of leading enterprises and cultural brands with characteristics; to set up marketing, spread and promote business platforms; to implement the "Internet"; to extend the cultural trade value chain.
【学位授予单位】：哈尔滨商业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G124

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