非遗视角下的闽台节事旅游开发研究

发布时间：2018-06-15 05:05

本文选题：非物质文化遗产 + 节事旅游　；参考：《华侨大学》2014年硕士论文

【摘要】：节事旅游（FSE Tourism）作为旅游业一种日益兴起的旅游类型，对提高目的地知名度，调节旅游地淡旺季矛盾，保护目的地传统文化，推动文化和旅游业可持续发展起到非常重大的作用，目前已经成为西方旅游研究的热点，，而且进入成熟快速发展阶段。但是在中国，节事旅游的发展还处在经验式探索阶段，概念、分类模糊不清，节事旅游的研究缺乏科学合理的理论指导。在这种大背景下，顺应国际趋势，加大对节事旅游的研究是非常必要的。闽台有着特殊的“五缘”优势，在大形势和大背景的推动下，闽台节事旅游也蓬勃发展起来，尤其是“海峡两岸经济合作框架协议”（ECFA）的签署和一年一度“海峡论坛”的举办大大推动了闽台节事旅游的发展。在众多的节事活动中以闽台特有的非物质文化遗产为主要内容的节事活动最具有特色。闽台特有的传统文化丰富了节事旅游的内容和文化内涵，节事旅游的开发为非物质文化遗产“活态化”保护提供的平台，从非物质文化遗产的视角研究闽台节事旅游的开发对加强海峡两岸交流与合作，推动两岸和谐统一产生举足轻重的影响。本文在可持续发展理论和文化软实力理论的指导下，从非物质文化遗产的视角对闽台节事旅游的开发进行了探讨。本研究包括七个部分：首先提出本研究的背景、意义、方法和理论依据，建立本文的研究体系。在此基础上对节事旅游的定义和分类，闽台节事旅游的概念进行详细的界定和划分，并理清非物质文化遗产和节事旅游的关系，为后续的研究提供基础和依据。其次，利用网络数据和搜集的资料对主要的闽台节事旅游活动的时空分布特征进行了详细的分析，得出节事活动空间分布不均，主要集中在厦漳泉等经济发达的地区，季节分布不明显，节期上只有3—5天，属于短期节事活动的特点。在此基础上分析了闽台节事旅游开发过程中存在的问题。再次，针对前期提出的问题，通过访谈和问卷调查的方式对闽台节事活动的举办模式和开发现状进行实地调研，对参与者的期望与感知进行分析，统计出影响参与者满意度的因素，在实证研究中进一步分析问题，得出结论。最后，提出了开发模式市场化；目标市场最优化；节事活动品牌化；非遗利用活态化；文化软实力凸显化；非遗申报联动化等开发策略。
[Abstract]:FSE Tourism (FSE Tourism), as an increasingly emerging tourism type, plays a very important role in raising the popularity of destinations, adjusting the contradictions between the light and peak seasons of tourist destinations, protecting the traditional culture of destinations, and promoting the sustainable development of culture and tourism. At present, it has become a hot spot of western tourism research, and has entered a mature and rapid development stage. However, in China, the development of festival tourism is still in the stage of empirical exploration, the concept and classification are vague, and the research of festival tourism lacks scientific and reasonable theoretical guidance. Under this background, it is necessary to increase the research on festival tourism in accordance with the international trend. Fujian and Taiwan have special "five ties" advantages. Driven by the big situation and background, Fujian and Taiwan festival tourism has also flourished. In particular, the signing of the Framework Agreement on Economic Cooperation between the two sides of the Taiwan Strait and the holding of the annual Straits Forum have greatly promoted the development of Fujian and Taiwan Festival tourism. Among all the festival activities, the special intangible cultural heritage of Fujian and Taiwan is the most characteristic. The unique traditional culture of Fujian and Taiwan enriches the content and cultural connotation of festival tourism. The development of festival tourism provides a platform for the protection of intangible cultural heritage. From the perspective of intangible cultural heritage, the development of Fujian and Taiwan Festival tourism plays an important role in strengthening cross-strait exchanges and cooperation and promoting the harmonious reunification of the two sides of the Taiwan Strait. Under the guidance of the theory of sustainable development and the theory of cultural soft power, this paper discusses the development of Fujian and Taiwan festival tourism from the perspective of intangible cultural heritage. This research includes seven parts: firstly, the background, significance, method and theoretical basis of this study are proposed, and the research system of this paper is established. On this basis, the definition and classification of festival tourism, the concept of Fujian and Taiwan festival tourism are defined and classified in detail, and the relationship between intangible cultural heritage and festival tourism is clarified, which provides the basis and basis for further research. Secondly, using the network data and the collected data, the paper makes a detailed analysis of the spatial and temporal distribution characteristics of the major Fujian and Taiwan festival tourism activities, and draws a conclusion that the spatial distribution of the festival activities is uneven, mainly concentrated in the economically developed areas such as Xiazhang and Zhangquan. The seasonal distribution is not obvious, the festival period is only 3-5 days, which belongs to the characteristics of short-term festival activities. On this basis, the paper analyzes the problems existing in the tourism development of Fujian and Taiwan Festival. Thirdly, according to the questions raised in the earlier period, through the way of interview and questionnaire survey, this paper carries on the field investigation on the mode of holding the events of Fujian and Taiwan Festival and the current situation of the development, and analyzes the expectation and perception of the participants. The factors influencing the participants' satisfaction are analyzed and the conclusion is drawn in the empirical study. Finally, this paper puts forward some development strategies, such as marketization of development mode; optimization of target market; brand of saving activities; livability of non-residual utilization; prominence of cultural soft power; linkage of non-sequestration declaration and so on.
【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7;G127

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