我国新闻出版业众筹现象研究

发布时间：2018-08-01 10:49

【摘要】：中小文化企业融资难一直是制约我国文化产业良性发展的重要问题。尽管现阶段我国政府对文化产业的支持力度不断加大,但资本市场却仍然难以满足文化企业的融资需求,很多中小文化企业依然面临银行惜贷、融资者与投资者双方信息不对称等困境。在中小文化企业融资渠道匮乏的同时,大量民间闲散资金却投资无门。在这种矛盾下,如何引导社会资本转向文化产业投资,为我国文化产业结构调整和技术创新注入新的活力成为政府高度重视的问题。2014年1月召开的国务院常务会议上专门提出了要推进文化创意和设计服务产业与相关产业融合发展,推动文化产业各行业板块之间、文化产业与相关产业深度合作的要求。我国新闻出版行业作为文化产业的重要组成部分为文化产业的繁荣发展作出了重要贡献。可以说,新闻出版业与互联网金融行业的跨界融合已不仅仅是产业升级与变革的内在需求,更成为孕育国民经济发展的新增长点,提升国家文化软实力的重要手段。在这种背景下,众筹作为互联网金融行业中的新兴模式开始与传统新闻出版行业寻求合作,而新闻出版业众筹也应运而生。目前,众筹模式在国内外新闻出版行业中的应用尚处于尝试与起步阶段,我国学术界对它的理论研究还十分有限。因此,对新闻出版业众筹作出系统性、理论性的研究不仅有利于把握其发展现状和未来动向,对我国传统新闻出版行业乃至整个文化产业来说,更有利于提供一种全新的产业变革思路,促进新闻出版业运作模式的创新和发展。本文从众筹的定义入手,详细阐述了众筹的运行机制、模式类型、主要特点、发展历程以及国内外研究现状。并由此引申出我国新闻出版业众筹的产生背景和形成原因,对我国新闻出版众筹的发展现状、基本经营模式以及运作过程中的各参与主体及其主要特点进行了阐述和分析,总结出我国新闻出版业众筹的现实意义、发展短板和未来发展的趋势和前景。同时从我国新闻出版业发展的特殊国情出发,对我国新闻出版众筹的长远发展提出了相关建议。本文希望通过对我国新闻出版业众筹的现状及问题研究来探讨在大数据时代众筹模式能否拓宽我国新闻出版行业和整个文化产业的融资渠道,以期对我国文化产业的变革与发展提供新的思路。
[Abstract]:The difficulty of financing small and medium-sized cultural enterprises has been an important problem restricting the benign development of Chinese cultural industry. Although our government's support for the cultural industry is increasing at this stage, the capital market is still difficult to meet the financing needs of cultural enterprises, and many small and medium-sized cultural enterprises are still facing banks' reluctance to lend. Financiers and investors on both sides of the information asymmetry and other difficulties. In small and medium-sized cultural enterprises lack of financing channels, a large number of private idle funds but investment door-less. Under this contradiction, how to guide social capital to invest in cultural industries, The government attaches great importance to injecting new vitality into the restructuring of the cultural industry and technological innovation in our country. At the executive meeting of the State Council held in January 2014, it was specifically proposed to promote the integration and development of cultural creativity and design service industries with related industries. Promote the cultural industry between the various sectors, cultural industries and related industries in depth cooperation requirements. As an important part of the cultural industry, the press and publication industry in China has made important contributions to the prosperity and development of the cultural industry. It can be said that the cross-border integration of the press and publishing industry and the Internet financial industry is not only the inherent demand of industrial upgrading and transformation, but also the important means to enhance the soft power of national culture and the new growth point for the development of the national economy. In this context, crowdfunding as a new model in the Internet financial industry began to seek cooperation with the traditional press and publishing industry, and the media and publishing crowdfunding also came into being. At present, the application of crowdfunding mode in the press and publishing industry at home and abroad is still in the initial stage, and the theoretical research on it is still very limited in the academic circles of our country. Therefore, a systematic and theoretical study of the mass funding of the press and publication industry is not only conducive to grasping its present situation and future trends, but also to the traditional press and publication industry and even the entire cultural industry of our country. It is more helpful to provide a brand-new idea of industrial transformation and promote the innovation and development of the operation mode of press and publication industry. Starting with the definition of crowdfunding, this paper expounds in detail the operation mechanism, mode types, main characteristics, development course and research status at home and abroad of crowdfunding. The background and reasons of the crowdfunding in China's press and publication industry are derived, and the present situation, basic management mode and main features of the participating parties in the process of operation are expounded and analyzed. This paper summarizes the practical significance of mass funding in China's press and publication industry, and the trends and prospects of its development in the future. At the same time, based on the special national conditions of the development of the press and publication industry in China, the paper puts forward some relevant suggestions for the long-term development of the mass funding of the press and publication in China. This paper hopes to explore whether the crowdfunding mode in the era of big data can broaden the financing channels of China's press and publishing industry and the whole cultural industry by studying the current situation and problems of crowdfunding in China's press and publication industry. In order to provide new ideas for the reform and development of Chinese cultural industry.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G219.2;G124

【参考文献】