明信片：都市“慢”文化的现象研究
发布时间：2018-08-29 16:21
【摘要】：在互联网发达的中国社会,明信片伴随着复古之风的盛行重新回到人们的视野,受到了一部分都市青年的青睐,并呈现流行扩大之势。作为时代另类的情感交流方式,明信片借力于旅行文化和文艺风尚的流行成为实现都市青年群体的异域想象的载体和炫耀阶层品味的重要工具,对明信片的追求和爱好成为这一群体形成新的身份认同的重要标注。 本研究使用定性研究的方法,先对明信片的历史发展进行文本分析,从历史发展的角度揭示明信片的时代功能转变；再从明信片文化产业的具体实践对象入手,使用个案访谈法对乐在其中的邮寄者(和收片者)和明信片产业的生产者、推动者两个层面进行探讨,着重分析作为“慢”文化代表的明信片重新流行的社会需求和动力原因。透过明信片这一“慢”文化的具体文本分析讨论“慢”文化与现代性语境的内在联系,借此反映当代社会追求高速、高效的都市生活节奏造成的群体精神焦虑。 本文主要包括六个部分：第一章绪论介绍研究背景、目的意义和研究设计,提出研究的问题意识,介绍研究方法；第二章概述本文的核心概念和相关理论,对明信片的既有研究进行文献梳理；第三章通过对明信片的历史发展的梳理和功能变迁的分析,介绍明信片的历史以及当代再兴起的功能转向；第四章对明信片文化的现象进行具体展示和分析,探讨明信片再度兴起的群体文化与符号认同；第五章分析明信片复兴的社会动因,探讨推动明信片文化流行的商业力量；第六章总结与讨论,对明信片的符号意义概括总结,以明信片为文本探讨都市“慢”文化与现代性之间的关系,以及对明信片这一反消费主义的文化现象的消费主义批判。
[Abstract]:In the internet developed Chinese society, postcards come back to people's view with the popularity of the retro style, which are favored by some urban youth and present the trend of popularity and expansion. As an alternative form of emotional communication of the times, postcards have become the carrier of the exotic imagination of urban youth groups and an important tool for showing off their class tastes, taking advantage of the popularity of travel culture and literary and artistic fashion. The pursuit and love of postcards have become an important mark for this group to form a new identity. This research uses the qualitative research method, first carries on the text analysis to the postcard historical development, from the historical development angle reveals the postcard the era function transformation, then starts from the postcard culture industry concrete practice object, Case interview is used to discuss the social demand and motive force of postcard re-popularity as the representative of "slow" culture from two aspects: the mailers (and film collectors) and the producers and promoters of the postcard industry. Through the analysis of the text of postcard as a "slow" culture, this paper discusses the inner relationship between the "slow" culture and the context of modernity, thus reflecting the group spiritual anxiety caused by the pursuit of high speed and high efficiency of urban life in contemporary society. This article mainly includes six parts: the first chapter introduces the research background, the purpose significance and the research design, proposes the research question consciousness, introduces the research method, the second chapter summarizes the core concept and the related theory of this article, The third chapter introduces the history of postcards and the function turn of contemporary re-emergence through the analysis of historical development and functional changes of postcards. Chapter four presents and analyzes the phenomenon of postcard culture in detail, discusses the group culture and symbol identity of postcard re-emergence, analyzes the social motivation of postcard renaissance, and discusses the commercial power to promote postcard culture. Chapter VI summarizes and discusses the symbolic meaning of postcards, discusses the relationship between urban "slow" culture and modernity, and criticizes postcards as a cultural phenomenon against consumerism.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G122
本文编号：2211743
[Abstract]:In the internet developed Chinese society, postcards come back to people's view with the popularity of the retro style, which are favored by some urban youth and present the trend of popularity and expansion. As an alternative form of emotional communication of the times, postcards have become the carrier of the exotic imagination of urban youth groups and an important tool for showing off their class tastes, taking advantage of the popularity of travel culture and literary and artistic fashion. The pursuit and love of postcards have become an important mark for this group to form a new identity. This research uses the qualitative research method, first carries on the text analysis to the postcard historical development, from the historical development angle reveals the postcard the era function transformation, then starts from the postcard culture industry concrete practice object, Case interview is used to discuss the social demand and motive force of postcard re-popularity as the representative of "slow" culture from two aspects: the mailers (and film collectors) and the producers and promoters of the postcard industry. Through the analysis of the text of postcard as a "slow" culture, this paper discusses the inner relationship between the "slow" culture and the context of modernity, thus reflecting the group spiritual anxiety caused by the pursuit of high speed and high efficiency of urban life in contemporary society. This article mainly includes six parts: the first chapter introduces the research background, the purpose significance and the research design, proposes the research question consciousness, introduces the research method, the second chapter summarizes the core concept and the related theory of this article, The third chapter introduces the history of postcards and the function turn of contemporary re-emergence through the analysis of historical development and functional changes of postcards. Chapter four presents and analyzes the phenomenon of postcard culture in detail, discusses the group culture and symbol identity of postcard re-emergence, analyzes the social motivation of postcard renaissance, and discusses the commercial power to promote postcard culture. Chapter VI summarizes and discusses the symbolic meaning of postcards, discusses the relationship between urban "slow" culture and modernity, and criticizes postcards as a cultural phenomenon against consumerism.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G122
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