实景演出战略研究
发布时间：2018-10-24 08:22
【摘要】：自2005年至今,中国文化产业进入“全面推进阶段”①,经历了高速发展的十年。国家最新“十二五”计划特别强调要“大力发展文化事业”,推动大文化时代发展。’在信息数字化技术不断进步的当代,文化产业的内涵也在不断扩展。作为一个具有中国本土特色的文化现象——实景演出,越来越受到社会的关注。本文第一部分以文化产业为研究背景,通过分析文化产业概念内涵的演进过程,并详解不同时期文化产业的特点,借鉴世界各国文化产业发展的经验,结合中国文化产业发展现状,找到文化产业发展问题,从而总结当下中国文化产业发展中经验,在理论层面和实践层面为文化产业企业提供指导和借鉴。第二部分以中国实景演出为研究对象,分析其在体验经济时代作为文化产业行为形态性文化商品的属性,实景演出作为发展文化旅游重要形式。实景演出作为主题公园型文化旅游进行分析。第三部分通过蓝海战略分析方法研究实景演出未来发展的战略,探讨实景演出在信息社会发展中的机遇与挑战。第四部分具体分析实际案例,以湖南省长沙湘军文化广场实景演出项目为例,探讨该项目在文化与科技不断融合的时代,探讨该项目在文化产业发展的背景下的发展战略。
[Abstract]:Since 2005, China's cultural industry has entered a "comprehensive promotion stage", which has experienced a decade of rapid development. The state's latest "12 th Five-Year Plan" stresses the need to "vigorously develop cultural undertakings" and promote the development of the Great Cultural Age.' In the era of information digitization technology, the connotation of cultural industry is also expanding. As a cultural phenomenon with Chinese characteristics, real-scene performance has attracted more and more attention from the society. The first part of this article takes the cultural industry as the research background, through the analysis cultural industry concept connotation evolution process, and detailed understanding different periods cultural industry characteristic, draws lessons from the world various countries cultural industry development experience, Combined with the current situation of Chinese cultural industry development, this paper finds out the problems of cultural industry development, summarizes the current experience in the development of Chinese cultural industry, and provides guidance and reference for cultural industry enterprises at the theoretical and practical levels. The second part takes the Chinese real scene performance as the research object, analyzes its property as the cultural industry behavior form cultural commodity in the experience economy age, the actual scene performance as the important form of the cultural tourism development. The actual scene performance is analyzed as a theme park type cultural tourism. The third part studies the future development strategy of the real scene performance through the blue sea strategic analysis method, and probes into the opportunity and challenge of the real scene performance in the development of the information society. The fourth part of the concrete analysis of practical cases, Hunan Province Xiangjun Cultural Square performance project as an example, to explore the project in the era of continuous integration of culture and science and technology, the project in the context of the development of cultural industry development strategy.
【学位授予单位】：中央美术学院
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G124
本文编号：2290849
[Abstract]:Since 2005, China's cultural industry has entered a "comprehensive promotion stage", which has experienced a decade of rapid development. The state's latest "12 th Five-Year Plan" stresses the need to "vigorously develop cultural undertakings" and promote the development of the Great Cultural Age.' In the era of information digitization technology, the connotation of cultural industry is also expanding. As a cultural phenomenon with Chinese characteristics, real-scene performance has attracted more and more attention from the society. The first part of this article takes the cultural industry as the research background, through the analysis cultural industry concept connotation evolution process, and detailed understanding different periods cultural industry characteristic, draws lessons from the world various countries cultural industry development experience, Combined with the current situation of Chinese cultural industry development, this paper finds out the problems of cultural industry development, summarizes the current experience in the development of Chinese cultural industry, and provides guidance and reference for cultural industry enterprises at the theoretical and practical levels. The second part takes the Chinese real scene performance as the research object, analyzes its property as the cultural industry behavior form cultural commodity in the experience economy age, the actual scene performance as the important form of the cultural tourism development. The actual scene performance is analyzed as a theme park type cultural tourism. The third part studies the future development strategy of the real scene performance through the blue sea strategic analysis method, and probes into the opportunity and challenge of the real scene performance in the development of the information society. The fourth part of the concrete analysis of practical cases, Hunan Province Xiangjun Cultural Square performance project as an example, to explore the project in the era of continuous integration of culture and science and technology, the project in the context of the development of cultural industry development strategy.
【学位授予单位】：中央美术学院
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G124
【参考文献】
相关期刊论文 前2条
1 苏玉娥;;我国政府支持文化创意产业发展的政策选择[J];学术交流;2011年06期
2 宋泉;;浅谈我国实景演出文化品牌的构建——以《印象·刘三姐》为例[J];沿海企业与科技;2013年03期
，本文编号：2290849
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