中国传统节日文化的网络传播研究

发布时间：2018-11-02 09:15

【摘要】：中国传统节日承载着中华民族的思想精华和文化血脉、蕴含着丰富的人文精神和浓厚的伦理观念,是中华民族文化遗产的重要组成部分。弘扬中国传统节日文化,对于确立我国民众文化身份、树立文化自信、加强文化认同,形成文化强国的文化号召力和凝聚力有着重要作用。随着社会转型的加速以及全球化进程的推进,传统节日的生存和发展面临双重困境：一方面,传统节日的内涵逐渐淡化,过节方式逐渐单一,甚至出现扭曲化的现象；另一方面,传统节日受到圣诞节、情人节等“洋节”的影响,吸引力下降、年轻人热情减弱。推动传统节日与时代的融合、“与时俱进”,是传承中华民族优秀文化传统和当代文化创新的必然要求,也是维护和保障中华民族文化与生活方式多样化的必然选择。本文以网络作为传统节日文化传播的切入口,将传统节日文化的传播与网络传播的诸多特性相联系,力求给未来传统节日文化的传播发展提供有益的视角和思路。文章共分四章。第一章,介绍中国传统节日文化的当代境遇,指出其“内忧”与“外患”,传统节日文化具有现实意义,亟待保护和弘扬；第二章,强调利用网络传播传统节日文化的必要性,梳理了当前传统节日文化的网络传播方式及现状；第三章,以传统节日文化内涵的置换、网络“新民俗”、网络春节联欢晚会为例,论述中国传统节日文化内涵的变化与增值。第四章,论述目前传统节日文化网络传播存在的一些问题并提出一些发展建议。
[Abstract]:Chinese traditional festivals are an important part of the cultural heritage of the Chinese nation, bearing the essence of the Chinese nation's thoughts and cultural veins, rich humanistic spirit and strong ethical concepts. To carry forward Chinese traditional festival culture plays an important role in establishing the cultural identity of Chinese people, establishing cultural self-confidence, strengthening cultural identity and forming the cultural appeal and cohesion of a cultural power. With the acceleration of social transformation and the advancement of globalization, the survival and development of traditional festivals are faced with two difficulties: on the one hand, the connotation of traditional festivals is gradually desalinated, the mode of festival is gradually single, and even the phenomenon of distortion appears; Traditional festivals, on the other hand, are influenced by foreign festivals such as Christmas and Valentine's Day, making them less attractive and less enthusiastic among young people. To promote the fusion of traditional festivals and times and to "keep pace with the times" is the inevitable requirement for inheriting the excellent cultural tradition of the Chinese nation and the innovation of contemporary culture, and is also an inevitable choice to safeguard and guarantee the diversity of Chinese culture and lifestyle. This article takes the network as the entrance of the traditional festival culture dissemination, links the traditional festival culture dissemination with the network dissemination many characteristics, strives to provide the beneficial angle of view and the train of thought for the future traditional festival culture dissemination development. The article is divided into four chapters. The first chapter introduces the contemporary situation of Chinese traditional festival culture and points out that the traditional festival culture has practical significance and needs to be protected and carried forward. The second chapter emphasizes the necessity of using the network to spread the traditional festival culture, combing the current traditional festival culture network communication mode and current situation; The third chapter discusses the change and increment of the cultural connotation of Chinese traditional festivals by taking the replacement of the cultural connotation of traditional festivals, the network "new folklore" and the online Spring Festival Gala as an example. Chapter four discusses some problems existing in the network communication of traditional festival culture and puts forward some suggestions for development.
【学位授予单位】：南京师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G206;K892.1

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