2016年泛娱乐产业大格局
发布时间：2019-03-05 17:09
【摘要】：正一、泛娱乐概念的产生及含义泛娱乐,指的是基于互联网与移动互联网的多领域共生,打造明星IP(intellectual property,知识产权)的粉丝经济,其核心是IP,可以是一个故事、一个角色或者其他任何大量用户喜爱的事物。从表现形式来看,IP可存在于多种文化产品。说到泛娱乐,就不得不提及近几年我国文化娱乐产业的爆发式增长。在2011年,国家提出文化大发展大
[Abstract]:One, the emergence and meaning of the concept of pan-entertainment refers to the fan economy based on the co-existence of the Internet and the mobile Internet to create the star IP (intellectual property, intellectual property (IP), the core of which is that IP, can be a story. A role or any other thing that a large number of users like. From the form of expression, IP can exist in a variety of cultural products. When it comes to pan-entertainment, we have to mention the explosive growth of our cultural and entertainment industry in recent years. In 2011, the country proposed great cultural development
【分类号】：G124
[Abstract]:One, the emergence and meaning of the concept of pan-entertainment refers to the fan economy based on the co-existence of the Internet and the mobile Internet to create the star IP (intellectual property, intellectual property (IP), the core of which is that IP, can be a story. A role or any other thing that a large number of users like. From the form of expression, IP can exist in a variety of cultural products. When it comes to pan-entertainment, we have to mention the explosive growth of our cultural and entertainment industry in recent years. In 2011, the country proposed great cultural development
【分类号】：G124
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