重塑与认同:《新华日报》对中共的宣传

发布时间：2018-03-26 15:29

本文选题：《新华日报》　切入点：共产党　出处：《河北大学》2012年硕士论文

【摘要】：中共建党后到第一次国共合作时期，自身形象的主体宣传意识不强烈，加上客观环境不允许，于是思想主张成为宣传主题。国共十年内战时期，中共在全国舆论面前丧失了主流话语权，其形象被严重歪曲。中共自建立以来在全国范围内第一次公开合法发行的大型日报—《新华日报》在卢沟桥事变后创刊，中共利用它加强了对其形象的宣传。中共形象主要包括中共领导人、中共武装力量、中共政权三个方面，这些篇目非常多，，报道形式多样别裁。其中共形象宣传效果也是非常明显的，对国统区的舆论生态产生重大影响。因特殊的境遇宣传中共就必须讲求策略和技巧，《新华日报》主要采用了直接与间接相结合的报道策略，具体为直面宣传、舆论场压制法、会焦新闻策划法、以子之矛攻子之盾巧用、反用欲盖弥彰法、一石多鸟法、暗喻法等技巧。重塑是为求得认同，《新华日报》可以使人感知中共抗战的精神、智慧及态度，看到中国抗战最坚决的力量所在，这能够引起全国民众齐心抗战的共鸣。抗战后《新华日报》将中共塑造成民主、自由、和平的形象化身，亦有利于争取民心。《新华日报》重塑中共取得的经验对当代中国的国家形象的重塑亦有重要借鉴意义。
[Abstract]:From the founding of the Communist Party of China to the first period of cooperation between the Kuomintang and the Communist Party, the propaganda consciousness of the main body of the party's image was not strong, and the objective environment did not allow, so the ideological proposition became the propaganda theme. During the ten years of civil war between the Kuomintang and the Communist Party, The Communist Party of China has lost its mainstream voice in front of national public opinion, and its image has been seriously distorted. For the first time since its establishment, the "Xinhua Daily", a large and legally published daily newspaper nationwide, was launched after the Lugou Bridge incident. The Communist Party of China has used it to promote its image. The image of the Chinese Communist Party mainly includes three aspects, namely, the leadership of the Communist Party of China, the armed forces of the Communist Party of China, and the political power of the Communist Party of China. The effect of co-image propaganda is also very obvious, which has a significant impact on the public opinion ecology in the state-controlled areas. Because of the special circumstances in which the CPC must stress strategies and techniques, the "Xinhua Daily" mainly adopts a direct and indirect reporting strategy, which includes direct propaganda, suppression of public opinion, and focusing on news planning. The shield of the spear of the son is used skillfully, and the techniques such as overlay, more than one stone with one stone, metaphor and so on are used. In order to gain recognition, the "Xinhua Daily" enables people to perceive the spirit, wisdom and attitude of the Chinese Communists in the War of Resistance against Japan, and to see where the most resolute force lies in the War of Resistance against Japan in China. This can resonate with the whole nation in the War of Resistance against Japan. After the War of Resistance against Japan, the New China Daily portrays the CPC as an image of democracy, freedom, and peace, which is also conducive to winning the hearts of the people. The experience gained in reshaping the Communist Party of China is also of great significance to the reconstruction of the national image of contemporary China.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：K265;G219.29

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