《滨江时报》广告视野中的哈尔滨社会生活

发布时间：2018-04-27 17:23

本文选题：《滨江时报》 + 广告　；参考：《哈尔滨师范大学》2013年硕士论文

【摘要】：报刊广告是有声媒体产生之前最具影响力的宣传手段之一。《滨江时报》发行于20世纪二三十年代,是民国时期哈尔滨重要的报刊之一。《滨江时报》的各类广告涉及社会生活的政治、经济、文化、娱乐以及民众衣、食、住、行、用等方方面面。1921年至1937年《滨江时报》广告整体上不断增加,且广告数量的年际变化与社会生活变化的状况基本一致。对《滨江时报》广告进行分析与研究,能够反映出20世纪20年代与30年代之间哈尔滨社会生活的不同内容,从而探究哈尔滨城市发展不同阶段的特点及其形成的原因。在哈尔滨城市形成过程中,传统与现代并存于城市的不同区域,东方与西方文化结合而形成独特的城市文化氛围。20世纪20年代,哈尔滨进入城市发展的繁荣时期,社会生活展现出独特的时代特征。外来移民与土著居民构成哈尔滨社会的主体,不同文化背景、不同生活习惯、不同社会阶层的民众共同生活在一个城市中,相互冲击与融合,最终形成了哈尔滨独有的城市“性格特征”,即“开放、包容、时尚、贫富悬殊、保守与进步”并存。在1929年世界金融危机、1931年九·一八事变引发持续性战乱以及1932年松花江洪灾与疫病的影响下,哈尔滨社会陷入深刻的危机之中。在灾害和危机的刺激下,哈尔滨社会救济和防疫观念有所加强。1932年至1937年是日伪政权建立及巩固阶段,其在中国东北地区实行一系列措施,推行殖民统治,建立专制统治社会。哈尔滨社会由开放、自由转变为专制、封闭,民众的政治与人身自由被强行限制；社会经济生活中的主要行业被日伪收归“国有”并转至日本企业,从而使哈尔滨社会生产、生活的基础产业全部被日本控制；社会多个领域内出现的特殊组织,充当了日伪推行奴化政策的工具；在日伪严格控制下,哈尔滨社会文化娱乐活动丧失活力,呈现出明显的奴化趋势。哈尔滨社会生活中随处可见的日本现象,实际上形成了日本的文化包围,部分民众深受日本统治及其文化宣传的影响,此时的哈尔滨社会生活烙上了深刻的日本痕迹。
[Abstract]:The newspaper advertisement is one of the most influential propaganda means before the emergence of the sound media. The Binjiang times, issued in 20s and 30s twentieth Century, is one of the important newspapers in Harbin during the Republic of China. The various advertisements of the Binjiang times involve the political, economic, cultural, entertainment and people's clothing, food, housing, travel, and other aspects of the social life of the social life of the Binjiang times. From 1937 to 1937, the advertisement of the Binjiang times increased continuously, and the interannual change of the number of advertisements was basically consistent with the situation of social life change. The analysis and study of the advertisement of the Binjiang times can reflect the different content of the social life of Harbin between 1920s and 30s, so as to explore the different development of the Harbin city. The characteristics of the stage and the reasons for its formation.
In the process of Harbin city formation, traditional and modern coexist in different regions of the city, the eastern and Western cultures combine to form a unique urban cultural atmosphere. In the 20s of.20 century, Harbin entered the prosperous period of urban development, and the social life showed unique characteristics of the times. Foreign immigrants and indigenous people formed the society of Harbin. The subjects, different cultural backgrounds, different habits of life, and the people of different social strata live together in a city, the impact and integration of each other. Finally, the unique city "character characteristics" of Harbin is formed, that is, "open, inclusive, fashionable, rich and poor, conservative and stepping".
In 1929, the world financial crisis, the 1931 September 18 incident triggered a continuous war and the impact of the flood and epidemic of Songhua River in 1932, Harbin society fell into a deep crisis. Under the stimulus of disaster and crisis, the social relief and epidemic prevention concepts in Harbin were strengthened from.1932 to 1937 as the establishment and consolidation of the Japanese puppet regime. In the northeast of China, it carried out a series of measures to carry out colonial rule and establish a dictatorial society. The society of Harbin was transformed from open, free to autocratic, closed, and the political and personal freedoms of the people were strongly restricted; the main sectors of social and economic life were "state-owned" and transferred to Japanese enterprises by Japanese puppet, and thus made Harbin The basic industries of social production and life are all controlled by Japan; the special organizations in many social fields have acted as a tool for the Japanese puppet to carry out the policy of slavery. Under the strict control of the Japanese puppet, the social and cultural entertainment in Harbin loses its vitality and presents a clear trend of slavery. The Japanese phenomenon in Harbin's social life can be seen everywhere. In fact, the cultural encirclement of Japan was formed, and some of the people were deeply influenced by Japanese rule and its cultural propaganda, and the social life of Harbin was branded with deep Japanese marks.

【学位授予单位】：哈尔滨师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：K26

【相似文献】