《大公报》（1902-1911）反缠足中的舆论传播策略分析

发布时间：2018-06-30 00:07

本文选题：《大公报》 + 反缠足　；参考：《黑龙江大学》2010年硕士论文

【摘要】： 《大公报》在反缠足中发挥了重要作用。论文通过调查1902-1911年《大公报》的反缠足信息,探析了其舆论传播的策略。这是其取得成功的关键。《大公报》首先提出了缠足危害妇女自身及缠足不利于国家的舆论观点,开出了官为提倡、绅民合力和区分对待、着眼未来的反缠足药方。《大公报》反缠足舆论体现出如下传播策略：一、采用白话文语体,为舆论传播提供更大的公共话语空间。二、借助社会团体,与媒体充分互动,将舆论传播转化为实践活动。三、利用传统文化,契合国民心理,增强舆论传播的鼓动性。四、借助官方权威,使舆论传播感召力强,实践活动强制有效。笔者认为《大公报》对反缠足的关注与影响,实质是报刊深入现实、影响社会的集中体现。
[Abstract]:Ta Kung Pao plays an important role in anti-foot-binding. By investigating the anti-foot-binding information of Ta Kung Pao from 1902 to 1911, this paper probes into the communication strategy of public opinion. This was the key to its success. Ta Kung Pao first put forward the opinion of public opinion that foot-binding was harmful to women themselves and to the country, and put forward the opinion that officials should advocate, that the gentry and the people should work together and treat them differently. The anti-foot-binding prescription for the future. The anti-foot-binding public opinion embodies the following communication strategies: first, using the vernacular style to provide a greater public discourse space for public opinion communication. Second, with the help of social organizations, fully interact with the media, the dissemination of public opinion into practical activities. Third, use traditional culture, fit the national psychology, strengthen the agitation of public opinion dissemination. Fourth, with the help of official authority, the dissemination of public opinion strong appeal, the practice of compulsory effectiveness. The author thinks that the concern and influence of Ta Kung Pao on anti-foot-binding is in essence a concentrated embodiment of newspapers and periodicals' deep reality and social influence.
【学位授予单位】：黑龙江大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：K257

【相似文献】