民国时期南洋华侨的国货运动
发布时间：2019-05-25 00:17
【摘要】： 民国时期,在国内掀起一股国货运动浪潮。受此影响,广大海外华侨也积极投身于这一救国运动。其中表现最为突出的是南洋的华侨。 华侨在南洋的商业活动中占有重要地位,推销国货就是其中一项。通过爬梳《申报》、《南洋商报》、《南洋研究》、《国货半月刊》、《国货月刊》等民国时期报刊、杂志和中国旧海关史料,本文将对华侨推销国货的方式、推销概况、推销国货的影响等内容进行探讨。 南洋华侨推销国货分为两个阶段,19111930年为第一阶段,为推销国货的开始阶段,这一阶段的后期得到快速发展；1931至二战结束为第二阶段,经历了一个发展——繁荣——衰落的过程。两个阶段紧密相连,但又存在差异,突出表现在推销国货的方式上,前一时期为国货推销的探索阶段,后一阶段的国货推销手段和方式更为丰富。总体上看,受制于世界大战等客观因素和国内国货厂商国际贸易经验的匮乏等原因,南洋华侨的国货运动反响较大,但收效却并不理想。
[Abstract]:During the period of the Republic of China, a wave of domestic goods movement was set off in China. Under this influence, the vast number of overseas Chinese are also actively involved in this national salvation movement. Among them, the most prominent is the overseas Chinese in Nanyang. Overseas Chinese play an important role in Nanyang's commercial activities, and marketing domestic goods is one of them. By combing the historical materials of newspapers, magazines and old Chinese customs in the Republic of China, such as < Declaration >, "Nanyang Business Daily", "Nanyang Research", "semi-monthly Journal of domestic goods", "monthly Journal of domestic goods" and other historical materials of the Republic of China, this paper will introduce the way and general situation of overseas Chinese marketing of domestic goods. The influence of marketing domestic goods is discussed. The promotion of domestic goods by overseas Chinese in Nanyang is divided into two stages. 19111930 is the first stage. In order to promote the initial stage of domestic goods, the late stage of this stage has been developed rapidly. From 1931 to the end of World War II as the second stage, experienced a process of development-prosperity-decline. The two stages are closely related, but there are differences, which are highlighted in the way of selling domestic goods. The previous period is the exploration stage of domestic marketing, and the latter stage is more abundant in the means and methods of domestic marketing. Generally speaking, due to the objective factors such as the World War and the lack of international trade experience of domestic manufacturers, the domestic movement of overseas Chinese in Nanyang has had a great response, but the results are not ideal.
【学位授予单位】：暨南大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：K258
本文编号：2485316
[Abstract]:During the period of the Republic of China, a wave of domestic goods movement was set off in China. Under this influence, the vast number of overseas Chinese are also actively involved in this national salvation movement. Among them, the most prominent is the overseas Chinese in Nanyang. Overseas Chinese play an important role in Nanyang's commercial activities, and marketing domestic goods is one of them. By combing the historical materials of newspapers, magazines and old Chinese customs in the Republic of China, such as < Declaration >, "Nanyang Business Daily", "Nanyang Research", "semi-monthly Journal of domestic goods", "monthly Journal of domestic goods" and other historical materials of the Republic of China, this paper will introduce the way and general situation of overseas Chinese marketing of domestic goods. The influence of marketing domestic goods is discussed. The promotion of domestic goods by overseas Chinese in Nanyang is divided into two stages. 19111930 is the first stage. In order to promote the initial stage of domestic goods, the late stage of this stage has been developed rapidly. From 1931 to the end of World War II as the second stage, experienced a process of development-prosperity-decline. The two stages are closely related, but there are differences, which are highlighted in the way of selling domestic goods. The previous period is the exploration stage of domestic marketing, and the latter stage is more abundant in the means and methods of domestic marketing. Generally speaking, due to the objective factors such as the World War and the lack of international trade experience of domestic manufacturers, the domestic movement of overseas Chinese in Nanyang has had a great response, but the results are not ideal.
【学位授予单位】：暨南大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：K258
【引证文献】
相关硕士学位论文 前1条
1 黄庆庆;20世纪30年代国货年运动研究[D];安徽师范大学;2012年
，本文编号：2485316
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