全媒体环境下我国电视体育节目的发展与创新研究

发布时间：2018-01-18 01:00

本文关键词：全媒体环境下我国电视体育节目的发展与创新研究　出处：《河北大学》2017年博士论文　论文类型：学位论文

【摘要】：中国的电视体育节目已经经历了50多年的发展,在不断地尝试、替代、淘汰、新生、创新的整个发展过程中经历着自身变化。在轮回中螺旋上升,从摸黑探索到不断正规,从松散零碎到自成体系,从间断、滞后的体育新闻报道发展到直播体育赛事、新闻实时传送,再到专业性体育频道的出现并实现全天候的节目播出,可以说,中国电视体育节目的发展不断进行着自我积累,实现着跨越。随着全媒体时代的到来,我国电视体育节目在社会环境、制度环境、文化环境、市场环境、技术环境等五个方面都面临机遇和挑战。对此,本研究通过对受众关于电视体育节目认知状况的调查,以及有目的地选择了相关受访者进行深度访谈,在文献分析、量化统计和质化挖掘的基础上分析了当前传媒外在环境变革与内在生态特点对我国体育电视节目的影响,尤其是内在业态所呈现出的全媒体趋势:异质渠道的全媒体融合、多元内容的全媒体呈现、传播主体的全能化转型、受众角色的全方位转变、信息资源的全媒体共享等,都从不同的角度冲击和改变着体育类电视节目的生存状态。基于以上传媒内外环境的变革,在全媒体发展趋势背景下,本研究运用罗杰斯“创新扩散”理论,针对电视体育节目的全媒体创新问题,提出四个突破点:内容——电视体育节目内容的全媒体优化;渠道——接口与端口的全媒体跨界开发;时间——网络“迷”社区与特殊节点“狂欢”;社会系统——市场、政策与受众的关系联动的社会系统。同时,从未来创新实践的角度提出了我国电视体育节目的发展前景战略:国际化战略层面,参与国际分工,处理好版权问题;产业化战略层面,做好产品、平台与经营策略的创新;民族化战略层面,增强电视体育节目的国际话语权力。
[Abstract]:China's television sports programs have experienced more than 50 years of development, in the continuous attempt, substitution, elimination, new life, innovation in the entire development process experienced their own changes. In the cycle of spiral rise. From the exploration of the dark to the continuous formality, from loose and piecemeal to self-system, from intermittent, lagging sports news reports to live sports events, news transmission in real time. To the emergence of professional sports channels and the realization of all-weather programs, it can be said that the development of Chinese television sports programs are constantly self-accumulation, realize leapfrogging. With the arrival of the whole media era. TV sports programs in China are facing opportunities and challenges in five aspects: social environment, institutional environment, cultural environment, market environment and technological environment. This study through the audience about the cognitive status of television sports, and purposefully selected relevant interviewees for in-depth interviews in the literature analysis. On the basis of quantitative statistics and qualitative mining, this paper analyzes the influence of the current media external environment change and inherent ecological characteristics on sports TV programs in China. In particular, the internal format of all media trends: heterogeneous channels of all media integration, multiple content of the whole media presentation, the omnipotent transformation of the main body of communication, the role of the audience in all directions. The whole media sharing of information resources impacts and changes the survival state of sports TV programs from different angles. Based on the above changes in the media environment, in the context of the development trend of all media. This study applies Rogers' theory of "innovation diffusion", aiming at the whole media innovation problem of TV sports program, puts forward four breakthrough points: content-the whole media optimization of TV sports program content; Channel-all-media development of interfaces and ports; Time-network "fan" community and special node "carnival"; Social system-market, the relationship between policy and audience, the social system. At the same time, from the perspective of innovation and practice in the future, this paper puts forward the development prospect strategy of TV sports programs in China: internationalization strategic level. Participate in the international division of labor, deal with copyright issues; Industrialization strategy level, do a good job of product, platform and management strategy innovation; Nationalization strategy level, strengthen the international discourse power of TV sports program.
【学位授予单位】：河北大学
【学位级别】：博士
【学位授予年份】：2017
【分类号】：G222

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